This week we’re focusing on one of the most important parts of your ads—the copy. Ralph talks with Brian Kurtz, author and the experienced marketer chosen to continue teaching renowned copywriter Eugene Schwartz’s infamous marketing lessons. They talk about Schwartz’s concept of ‘marketing by walking around’, how direct mail marketing relates to digital marketing, and why research is the most important part of copywriting.

RESOURCES MENTIONED IN THIS EPISODE:

Breakthrough Advertising by Eugene Schwartz
Overdeliver by Brian Kurtz
Brian Kurtz’s Website
Episode 205: The Secret to Hooking the Right Customer
Episode 207: 6 Scroll-Stopping Facebook Ad Copy Secrets Every Advertiser Should Know
Episode 233: How to Build Campaigns for Massive Scale Using The Ad Grid
Episode 234: The Ad Amplifier Super System For Facebook Ads

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