Running an agency isn’t always sunshine and rainbows—sometimes it’s hard conversations with clients trying to convince them to go with a certain ad creative or message. In this episode, founder of Right Hook Digital Dee Deng explains how he leads conversations with clients who are doubting the ad creative, his strategy for testing messaging, and why he’s all about user-generated content (even when it feels like it won’t convert).

RESOURCES MENTIONED IN THIS ARTICLE

Growth & Greatness Show
Right Hook Digital
Dee Deng on Instagram
Dee Deng on LinkedIn
Never Split the Difference: Negotiating as if Your Life Depended on It
Episode 242: Using User-Generated Content For Level 1 Traffic with Molly Pittman & Amanda Powell

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