Perpetual Traffic by DigitalMarketer

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns and Amanda Powell

Latest Episodes

lower your CPA
NEW
Episode 308: Spending Too Much on Your Customer Acquisition? Here Are 4 Steps to Lower Your CPA
June 1, 2021

In this episode, you’ll learn how to look through your Ad Manager data and figure out what’s causing your high CPAs.

finding perfect audience
Episode 307: 3 Steps to Finding the Perfect Audience for Your Ads
May 25, 2021

Listen to learn the 3-step strategy paid ad experts use to make sure they’re targeting the right audience, every time.

snapchat and TikTok advertising
Episode 306: Snapchat and TikTok Advertising: 5 Tips for Success with Savannah Sanchez
May 18, 2021

In this episode, Savannah Sanchez, CEO and founder of The Social Savannah, explains the advantages of these platforms over Google and Facebook.

conversions on Facebook
Episode 305: Not Getting Conversions with Facebook ads? Follow These 11 Steps
May 11, 2021

In this episode, we cover common mistakes people make when setting up a Facebook ad campaign and go over an 11 step checklist to fix campaigns that aren’t converting.

smart shopping
Episode 304: How to Get Insane Google Smart Shopping ROAS with Kasim Aslam
May 4, 2021

In this episode, Kasim Aslam gives us a deep dive into Smart Shopping on Google and why he believes it’s the best algorithm on the market right now.

survey results
Episode 303: Perpetual Traffic Survey Results REVEALED!
April 27, 2021

In this episode, we’ll talk about the results we got and what this means for the future of our Perpetual Traffic business.

ios14 attribution
Episode 302: iOS14 Attribution: Where’s Your Money Going?
April 20, 2021

In this episode, Angela Ponsford joins Ralph and Amanda to talk about how the new iOS14 changes have been playing out and the latest on attribution.

scaling your agency
Episode 301: The #1 Key to Scaling Your Agency To 7-Figures & Beyond
April 13, 2021

In this episode, Scalable’s General Manager Erin MacPherson joins Ralph and Amanda to talk about what it’s like to be inside of a growing agency and working through the inevitable challenges that come with growth.

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Meet The Host

Amanda Powell
Amanda Powell

bio
Amanda is the Director of Marketing at DigitalMarketer, where she helps drive the mission to double the size of 10,000 businesses. She’s lived and worked in Austin for the last six years, implementing marketing and content strategies for local businesses and large software companies alike. With a background in journalism, she's focused on helping professionals grow themselves and their businesses by asking the right questions and launching the right campaigns.

Ralph Burns
Ralph Burns

Ralph Burns is the CEO of Tier 11, a digital advertising agency that specializes in helping businesses scale through Facebook advertising. Ralph's agency manages a portfolio of Facebook advertising customer accounts in over 30 industries with an annual spend in excess of $40 million.