DigitalMarketer Podcast

Episode 278: Why You Should (or Shouldn’t) Start a Podcast with Luis Diaz


Should you start a podcast?

To help answer this question, host Mark de Grasse sits down with Luis Diaz, founder of Top 10 Podcasts, to give you the inside scoop on what you need to know before you start a podcast. Luis has worked with over 200 podcasts and generated over 15 million downloads for his clients.

If you’ve ever thought about launching your own podcast, you probably already know how amazing it can be to have a successful podcast. The fact that more than 50% of the American population actively listens to podcasts means that there’s a ready market for your expertise. However, podcasting is not for everyone, and not everything about running your own podcast is as rosy as it sounds.

On today’s episode, we discuss who should have a podcast, the importance of niching down, and the investment you need to make before you can enjoy podcasting success.


  • Why you should or shouldn’t launch a podcast
  • Things to consider before launching a podcast
  • How to find the right podcast host for your business
  • Ways to monetize your podcast
  • Comparing the effectiveness of podcasts versus video and written content
  • How podcasts sponsorships works
  • Interviews vs. solos: which podcast format should you choose?

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