DigitalMarketer Podcast

Episode 279: Traffic and Conversion Convo with Tevah El Emmet


Did you know your marketing message should do more than just attract your ideal client? That’s right, every message you put out should attract the best and, most importantly, REPEL everybody else.

On today’s episode, host Mark de Grasse sits down with Tevah El Emmet, “The Idea Man” for Meta and the founder of Nspired Media. Tevah explains that, at its core, your marketing message should do two things: attract the right audience and repel unqualified leads. Most marketers get the attract part; it’s the repel part they can’t seem to crack.

Tune in to learn why creativity matters in marketing, as well as the art of repelling prospects who do not fit your ideal client profile.


  • The creative use of poetry in marketing
  • Content creation 101: Don’t be boring
  • The two primary objectives of every marketing message
  • How the “creatives” affect ad performance
  • How to make your ads stand out in a crowded market
  • Attention is your biggest commodity in marketing
  • The benefits of AB testing your ad creatives
  • Why you should start evaluating the “dopeness” of your ads

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