How have marketing agencies historically dealt with rising inflation?
On today’s episode, host Mark de Grasse sits down with Brad Ball to discuss running a digital agency in a recessionary environment. Brad is the founder of Ardent Creative and has been in the marketing game for almost 20 years – he definitely knows a thing or two about running an agency in a down market.
Inflation has really surged in 2022, and experts predict the worst is still yet to come. However, Brad believes inflation can not be an excuse for poor marketing performance. Yes, a recession might lead to a dip in sales as consumers reduce their spending. But down markets always weed out weak businesses, so the competent survivors will expand market share as competitors fail.
Tune in to learn what digital agencies have historically done to combat inflation and what you, as an agency owner, can do to turn market downturns into growth opportunities.
IN THIS EPISODE, YOU’LL LEARN:
- How to market during a recession
- How to recession-proof your digital agency
- Become clear on exactly how inflation is affecting your customers
- The benefits of having a value-based marketing approach
- Industries that thrive in a down market
- The difference between a shift and a pivot during a recession
- The pros and cons of running a remote digital agency
- The average lifetime of a digital agency
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