If you want your business to be successful, don’t sell your product. Sell your story. Sonya Keenan explains how positioning along a storyline where the customer is the hero, instead of the business, leads to business growth.
Which platform will have the highest campaign conversion rates for a B2B company, Facebook or LinkedIn? AJ Wilcox, founder of B2Linked, the answer is LinkedIn. AJ breaks down when this is your best option and when you should be might want to use Facebook.
In this episode, we talk to Russ about the content strategies he used to help grow DigitalMarketer, how savvy marketers repurpose their content and the three focuses of successful entrepreneurs.
Chris Mercer joins Jenna and Garrett and talks about how to approach your metrics to get real actionable steps rather than just looking at the numbers. They also touch on how Google Analytics has changed over the years and where it is going in the near future.
Is your online business presence helping you generate more customers, or is it scaring them off? Jeff Mask joins us this week and explains the importance of a strong social presence and how to use it to grow traffic.
Keith Yackey spent years in unfulfilling, but well paying jobs before he set out to find what his passion really was. As it turns out, he’s passionate about helping others find their calling. Keith sat down with Jenna and Garrett this week to talk about how important it is to do what you were called…
According to this week’s guest, a successful business starts with 1 question. Who are you passionate about serving? Frank Cowell joins Jenna and Garrett and shows us why chasing the latest marketing hack is not the best, or most sustainable, strategy for your marketing. You have to first ask yourself who you want to serve,…
If you’ve ever been looking for a new restaurant, odds are you’ve looked at the reviews before deciding where to go. Social proof like reviews are massively impactful when it comes to the buying decision. That’s why Dave Rogenmoser, the CEO of Proof, decided to bring testimonials to webpages. He and his CMO, Austin Distel,…
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Jenna is the Content Manager (Production) at DigitalMarketer and Host of the DigitalMarketer Podcast. You may also know her as "the one that emails me sometimes". Since 2017 she has worked with thousands of industry experts to develop and program training content and curriculum for DigitalMarketer and Traffic & Conversion Summit (and just about every other DM event). Just in the last year, she has produced and released 254 pieces of training content, which is a lot if you ask her. Jenna has a background in education, over 13 years of improvisational comedy training, has written 1/6 of a novel, and perfected her focaccia recipe. Connect with Jenna on LinkedIn.