Building a business can be daunting and you’re bound to make a lot of mistakes in the beginning.
But if you’re willing to swallow your pride, learn from your mistakes, and focus on providing excellent customer experience, you have a great chance to become successful.
Today’s guest has had his share of mistakes growing his brand and he’s here to share it all. The DigitalMarketer Podcast welcomes Jay Perkins, co-founder of Kettlebell Kings and Living Fit.
Kettlebell Kings is a fitness company specializing in high-quality kettlebells while Living Fit offers a range of non-kettlebell equipment, digital products, and training courses.
Jay co-founded Kettlebell Kings in 2013 with some friends from college. Through hard work and a winning content marketing strategy, they grew the business and successfully made an exit in late 2021 to a larger e-commerce aggregator company.
Tune in as Mark and Jay talk about what it’s like starting a business from scratch, growing it, scaling, and negotiating a sale for a profitable exit.
KEY TAKEAWAYS:
02:18 How did Jay niche down with his brand of kettlebells?
05:47 Operational requirements for brands like Kettlebell Kings
09:21 Making mistakes along the way until you become ready to scale
11:43 How do you cultivate people to come back after their first purchase?
16:17 How Jay built his content to make his content platform a real brand supporting his ecommerce business
19:01 Building the connection with Living Fit and Kettle Kings brands
24:34 What paved the way for Jay deciding on the next best thing for the business?
Listen Now
CONNECT WITH JAY PERKINS:
– Website
Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!
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