This week is dedicated to an underrated, and sometimes misunderstood, marketing trend—chatbots.
In this episode, Jenna interviews Natasha Takahashi, founder of School of Bots, to learn what’s going on in the world of chatbots. They talk about where to start your chatbot education, why you should use chatbot quiz campaigns, and the new technology that is going to let users message each other across platforms (for example, sending a Facebook message and having another user receive it on Instagram).
IN THIS EPISODE YOU’LL LEARN:
- How Natasha watched the chatbot world grow and strategically positioned herself to monetize
- The 3 questions Natasha asks when looking at a marketing funnel: Where are all the places to put a chatbot?, Which makes the most sense based on what the client is already doing?, and How do we get people to opt into the bot?
- Natasha’s one-liner to convince clients of the benefits of using chatbots vs. email campaigns
- How to build a quiz chatbot campaign: the number of questions to use, how many products to list, and the perfect follow-up
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Messenger Marketing Crash Course
School of Bots
Natasha on LinkedIn
Kyle on LinkedIn
Episode 55: The True Power of SMS & Chatbots and Why You Should Offer Them w/ Arri Bagah
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