Matt Dobson is a managing partner at Carousel, a customer acquisition engine for mid-market direct-to-consumer brands. In this episode, he and host Jenna Snavely dig into the changing landscape of Facebook and the big bad iOS updates. They discuss how pricing and offer models need to be adjusted for the new consumer, and why affiliate marketing is back and better than ever.
Old-school affiliate marketing is an efficient scalable business model based on principles of scientific advertising. When the rules start changing, and people freak out, sometimes the best thing to do is to go back to the basics.
IN THIS EPISODE YOU’LL LEARN:
- 4 key areas where brands need to up their game in this new environment
- How your company can use advertising to get buyers, not shoppers
- Which products are hottest coming out of COVID
- What top-of-funnel direct response creative is working best right now
Listen Now:
Listen To Learn:
- What’s the structure behind a professional affiliate deal?
- The incentives you can add to your affiliate deals to make it a ‘sweeter pot’
- How to properly test an affiliate relationship to make sure you’ll get an ROI
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Resources Mentioned In This Episode
Carousel, for brands looking for a great team to help you grow your customer base Jumbleberry, performance marketers building campaigns that perform Matt’s LinkedIn
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