Mastery Course & Certification
Learn the secret strategies for driving quality traffic from platforms like Facebook, Google, YouTube, and Instagram in this completely revamped Mastery Course
What You'll Learn
Brand New Dive Deep Into The Facebook Ad Platform
As a marketer, our job is to meet the customers where they already are. And where they already are is Facebook. With well over 2 BILLION daily active users, Facebook is the premier platform for marketers to mine leads and sell products and services. Facebook advertising expert Molly Pittman will walk you through the ins and outs of the platform and show you EXACTLY how to design ad campaigns that generate results for your business... fast.
The 3-Step Automated Traffic System
Build an automated traffic system that generates leads and sales for your business 24 hours a day. Learn all about the ever-important "traffic temperature" and how media buying is actually like building an in-person relationship.
Build A Successful Ad Campaign
Watch step-by-step "deep dive" videos on how to build successful ad campaigns on platforms like Facebook, Instagram, Google, and YouTube. Discover the five elements of a high converting paid traffic campaign and how you can leverage them to send thousands of leads to your business.
The Metrics That Matter (and the ones that don't)
Learn to analyze the metrics that actually matter so that you can "trim the fat" from your campaigns and scale without accruing extra costs. Quit wasting time analyzing numbers that are useless to your bottom line.
About Your Instructors
At DigitalMarketer, Molly spent over $2M on paid traffic and generated OVER 300,000 leads (& tens of thousands of customers) while maintaining a positive return on ad spend. She's consulted 150+ brands in markets such as: health & fitness, personal finance, beauty, crafts, professional practices, manufacturing & more...
Mike is approaching "wily veteran" status in the Adwords world. He's in his 13th year of building & running campaigns for businesses & brands all over the globe. He's the co-author of the world's best selling book on Adwords 'The Ultimate Guide to Google Adwords', now in its 5th edition.
Tom Breeze is CEO of Viewability, an international video advertising agency. Tom has built thousands of successful advertising campaigns, testing & tracking all of the results. It's all about ROI for Tom—turning ad spend into profit.
Become Certified in Paid Traffic Mastery and Discover A Repeatable System For Generating New Leads and Customers...
When You're Done, You'll Walk Away With a Plan For GUARANTEED TRAFFIC
What if you didn't have to "pay" for traffic?
Instead...what if traffic "paid" you?
And what if acquiring new customers was as simple as pulling a lever?
It sounds outlandish, but that's exactly what "Traffic Masters" (a.k.a. Customer Acquisition Specialists) do. And once you have completed this newly updated mastery class, you too will know how to leverage traffic channels such as Google, Facebook, Instagram, and YouTube to not only grow your customer base...
...but to grow your customer base at a PROFIT.
Did you catch that?
You'll no longer have to practice "hope-and-pray" or "wait-and-see" marketing.
Traffic will come, because you'll know how to make it come predictably and repeatedly.
But how do you actually do it?
How do you take a message to the "unwashed masses" and convert strangers into friends without breaking the bank?
That's exactly what you're about to learn...
Crafting Your Campaign Assets
Facebook Deep Dive
Optimizing, & Scaling
Google Ads with Mike Rhodes
YouTube Ads with Tom Breeze
What You'll Get
When you enroll today, you'll receive instant access to:
Plus, upon successful completing of the course and all exams you will also receive:
Become a Certified Paid Traffic Master
"You taught me how to use audience insights plus what to optimize for (cheapest clicks ever!)...the ad is paying for itself generating new subscribers. Thank You!"
"This course had so many insights that I'm confident it will prove to be worth many MANY times the cost of the course. Well Done, DM."
Who Should Get Certified
Grow in your career, and get everyone else in your company on the same page, and speaking the same language.
There's nothing harder than managing a team where everyone speaks a different language. So let us fix that for you.
Directors & VPs
Give your managers and employees the training they need, so you can stay focused on strategy and execution.
When your team can truly deliver the goods, you can truly serve your clients...and increase billable hours.
Frequently Asked Questions
How will this certificate help me?
It depends on who you are...
If you're a business owner, this certification is a great way to learn customer acquisition yourself. It's also a great way to train and certify members of your own team to ensure that they're up to speed on the latest trends and best practices.
If you're an agency, this certification is a tangible way to show that you are a Paid Traffic Specialist, which could help you attract and retain better, higher-paying clients.
If you're a student, this certificate can set you apart from other graduates who merely have a business or marketing degree, but specialized skills that employers today are desperately seeking.
If you're an employee or marketing professional, this certificate can make you more valuable to your company, which is the surest way to get that raise or promotion you likely already deserve (but don't have a tangible reason to request).
How valuable is this certification?
The certification itself is highly valuable if you need to set yourself apart from the competition. What's far more valuable than any badge or certificate, however, is the actual knowledge you're going to receive when you take this class and pass all the tests. You will know paid traffic. I'll say that again: YOU WILL KNOW PAID TRAFFIC.
What if I fail? Am I allowed to retake the test?
Yes, you may retake the test up to 2 times (for a total of 3 attempts). After 3 failed attempts, you will be required to retake the class (which you can do for free) and all the module quizzes prior to attempting the final exam again.
How long do I have to complete the class and take the test once I am enrolled?
You can move at your own pace! We understand that life happens, and that just because you enroll today that doesn't mean you'll be able to finish (or even start) the class this week. And that's OK! Take as long as you like. We aren't going anywhere, and neither is this certification.
How long does it take to finish the course and receive my certification?
This class is 10 hours of video training, so if you are working at it full-time you could technically complete the class and take all the tests in one day (although this is not recommended). To fully understand and apply the materials, you should allow 3 – 7 days if you are working full-time, and 14 – 21 days if you taking the class part-time.
Am I guaranteed to get certified if I take the class?
No. A certification that can simply be purchased isn't worth the paper it's printed on. That's why our courses are challenging. If we're going to allow you to display a DigitalMarketer badge, you better believe you're going to have to earn it.
I don't care about the certification... can I just audit the class?
The certification is actually included for free, with the class itself making up 100% of the cost. Consider the personalized certification and badge an added bonus and proof of your distinguished achievement as a Paid Traffic Master.
How difficult is the test?
You'll find that the test is "satisfyingly difficult." By that I mean, it's difficult enough that you need to actually know the materials, but it isn't tricky or difficult just for the sake of being difficult. That said, to preserve the exclusivity and importance of this designation, we have made the tests challenging and the questions do pertain to our proprietary methodologies, so you shouldn't expect to be able to pass the test just because you have taken other paid traffic trainings or courses in the past. This training is different, and the exams will reflect those differences.
Why are customer acquisition specialists so valuable?
Customers are the life-blood of any business.
It sounds cliché, but it's true.
That's why "one hit wonder" traffic campaigns just aren't enough. Companies today must have scalable, duplicatable traffic campaigns that produce new, qualified customers from scratch if they want consistent growth, and more times than not these "scalable" campaigns come in the form of paid traffic.
There's just one problem: Most so-called "traffic experts" and media buyers don't know what they're doing, and they have the results (or lack of results) to prove it.
That's where you come in.
As a Customer Acquisition Specialist, you are uniquely qualified to help brands and businesses leverage paid traffic channels such Google, Facebook and other demand gen platforms to grow their customer base without breaking the bank.
Become a Certified Paid Traffic Master