Ecommerce Marketing Specialist

Become a Certified

Ecommerce Marketing Master

...and learn how to make more sales & profit from your ecommerce store

At Last, You'll Have A Step-By-Step Process & All The Tools You Need to...

Make More Sales &
Profit From Your
Ecommerce Store

(HINT: The process looks something like this...)

Ecommerce Ecosystem

Every day, more and more people are shopping online.

According to research from eMarketer, ecommerce sales nearly doubled from 2008 to 2014...

And they're on pace to nearly double again by 2019.

With more people shopping online, there are fewer people shopping in you can see in this chart from the Wall Street Journal:

Permanent Slowdown

The writing on the wall is clear: if you sell products directly to consumers, you NEED a high-converting ecommerce store.

...even if you already have a profitable physical store.

And if you're a marketer or an agency, you NEED to know how to improve sales for your ecommerce clients.

Here's the problem:

As more companies enter the ecommerce marketplace, the competition is growing fierce. It's getting harder and harder to stand out from the noise.

"Mediocre marketing" just won't cut it.

And that's exactly why we can make this claim...

FACT: Companies Need Ecommerce Marketing Specialists

(...Who Actually Know What They're Doing)

What's the one thing that separates a successful ecommerce company...

...from an unsuccessful one?

Of course it's important to offer high-quality products and provide top-notch customer service.

But those things—by themselves—aren't enough.

After all, you could offer the best product in the world...

But if nobody knows it exists...

If nobody knows how great it is...

Then nobody is going to buy your amazing product.

That's why the #1 thing that separates successful ecommerce stores from unsuccessful ones is great marketing.

In your gut, you probably know this is true.

Knowing exactly how to get your products in front of the right people... Persuading those people to buy... And maximizing the value of each and every transaction...

(Over and over again...) the key to ecommerce success.

That's why we created the Ecommerce Marketing Masterclass & Certification program.

This program will teach you absolutely everything you need to optimize any ecommerce store to generate more sales & profit.

You'll know how to optimize an ecommerce website, how to generate ecommerce traffic, how to write ecommerce emails, and much more.

Arrow What You'll Learn In This Course

The Architecture Of A Successful Ecommerce Store

Discover the 8 critical elements of a profitable ecommerce store and learn exactly how to write and format each page to effectively communicate your brand story & value.

The Most Effective Tools, Widgets, & Services

Learn the exact third-party tools you should be using, from the best help desk to the most effective reviews widget. You'll even discover one little-known tool that can create an immediate 12-25% increase in your average order value.

The Ecommerce Content Amplification System

Build a strong relationship with your community and get people coming back to your website on a regular basis by using our 4-step content amplification process.

Maximize Sales With eCommerce Email Automation

Get our top 5 tips for creating highly profitable email automation sequences, and discover how to use a "discount ladder" to maximize sales & revenue.

Ecommerce Mastery
The certification interface makes it easy for you to consume the content and track your progress. Enroll Today >>
Ecommerce Ecosystem
This program will teach you absolutely everything you need to optimize any ecommerce store to generate more sales & profit.
Enroll Today >>
Ecommerce Marketing Badge

Become an Ecommerce Marketing Specialist Today!

Andres Vernazza

Andres Vernazza

"I think it's great that DM brings other successful business owners to teach their knowledge and of my favorite certifications!"

Max Bauer

Max Bauer

"Thank to Ezra Firestone! Your course came at a perfect time...Now the most important part is coming: scaling and implementation of your awesome taught knowledge!"

Ecommerce Mastery Course Details

In this 4-hour course you'll learn everything you need to know about how to make more sales and profit from your ecommerce store.

Module 1

Module 1:
The Ecommerce Ecosystem

  • Lesson 1 - What to Expect From This Course
  • Lesson 2 - The State of Ecommerce
  • Lesson 3 - Mobile Commerce: We've Gone Touch
  • Lesson 4 - Understanding the Ecommerce Ecosystem
  • Lesson 5 - Technology Stack: Ecommerce Platform
  • Lesson 6 - Switching Ecommerce Platforms
  • Lesson 7 - Technology Stack: Email Service Providers
  • Lesson 8 - Technology Stack: Help Desk
  • Lesson 9 - Technology Stack: Live Chat, Video and Other
  • Lesson 10 - Analytics & Tracking
  • Lesson 11 - Your Mission, Story & Purpose
Module 2

Module 2:
Core Store Architecture

  • Lesson 1 - What is the Core Store Architecture?
  • Lesson 2 - Key Content Assets
  • Lesson 3 - More Information Pages
  • Lesson 4 - The Post-Opt-In Thank You Video
  • Lesson 5 - The Home Page
  • Lesson 6 - A Deep Dive On More Information Pages
Module 3

Module 3:
Get More From Your Store

  • Lesson 1 - How to Get More From Your Store
  • Lesson 2 - Proven Winners: Header
  • Lesson 3 - Proven Winners: Footer
  • Lesson 4 - Proven Winners: Home Page
  • Lesson 5 - Proven Winners: Category/Store Pages
  • Lesson 6 - Proven Winners: Product Details
  • Lesson 7 - Proven Winners: Shopping Cart & Checkout
  • Lesson 8 - 3rd Party Applications & Plugins
  • Lesson 9 - Social Selling
Module 4

Module 4:
Email Automation Sequences

  • Lesson 1 - What Are Email Automation Sequences?
  • Lesson 2 - The Pre-Purchase Email Sequence
  • Lesson 3 - The Cart Abandonment Email Sequence
  • Lesson 4 - The Post Purchase Email Sequence (Part 1)
  • Lesson 5 - The Post Purchase Email Sequence (Part 2)
  • Lesson 6 - Refining Your Customer Service
  • Lesson 7 - Adding Package Inserts
Module 5

Module 5:
Content Amplification & List Nurturing

  • Lesson 1 - What is Content Amplification & List Nurture?
  • Lesson 2 - Creating Content for Amplification
  • Lesson 3 - Content Optimization
  • Lesson 4 - Syndicating Content
  • Lesson 5 - Content Optimization
  • Lesson 6 - Creating Content Engagement

What You'll Get:

When you enroll today, you'll receive instant access to:

  • The Ecommerce Marketing Mastery Course
  • 5 Core Modules
  • 40 Video Lessons
  • 7 Handouts (5 worksheets and 2 flowcharts)
  • 5 Quizzes (one for each module)

Plus, upon successful completing of the course and all exams you will also receive:

  • A badge designating you as a Certified Ecommerce Marketing Specialist that can be hosted on your website, email signature and LinkedIn profile
  • A digital, printable certificate suitable for framing
  • Status and recognition as a Certified Ecommerce Marketing Specialist

Course Details:

  • Tuition: $495
  • Level: Intermediate/Advanced
  • Setting: Online/Virtual
  • Course Length: 4 Hours
  • Expected Completion Time: 3 - 7 Days
Ecommerce Marketing Certificate Ecommerce Marketing Badge

How It Works

Take The Course

Take The Course

The course is an 8 hour intensive training, with 22 lessons, 6 quizzes, & a final exam.

Take The Test

Pass The Test

70% or better is required to pass the exam. You have 3 attempts to pass.

Display Your Badge

Display Your Badge

You'll get a digital badge to share on your social channels & a printable certificate for framing.

Ecommerce Marketing Mastery Class (Plus Certification)

JUST $495

Ecommerce Marketing Mastery

Ecommerce Marketing Mastery Class

  • 5 Core Modules
  • 40 Video Lessons
  • 7 Handouts
  • 5 Review Quizzes

Ecommerce Marketing Specialist Certification

  • Certification Exam
  • Displayable Badge
  • Printable Certificate
  • Status as an Ecommerce Marketing Specialist

Who Should Get Certified

Marketing Professionals

Marketing Professionals

Grow in your career, and get everyone else in your company on the same page, and speaking the same language

Team Leads

Team Leads

There's nothing harder than managing a team where everyone speaks a different language. So let us fix that for you.

Directors & VPs

Directors & VPs

Give your managers and employees the training they need, so you can stay focused on strategy and execution.

Agency Owners

Agency Owners

When your team can truly deliver the goods, you can truly serve your clients...and increase billable hours.

Founders & CEOs

Founders & CEOs

Running a business is hard enough without also having to worry about sales and marketing, so let us worry about it, instead.

Why Should You Get Certified?

If you're an individual...

...this certification will set you apart from the pack.

Unlike everyone else who simply calls themselves a "ecommerce marketing expert," you'll have the certificate and the badge to prove it, from a source that businesses trust.

More importantly, it will make you a better marketer.

Why? Because you're receiving the exact same training you would receive as an employee at DigitalMarketer. (And without tooting our horn too much, we're pretty good at this stuff!)

And we held nothing back.

So, if you want to:

  • Enhance your career (or start a new one)
  • Learn the latest and greatest tactics (that actually work)
  • Expand your skill set, distance yourself from the competition, and jump to a higher pay grade...

...this course and certification is for you.

If you're a business owner...

...maybe you don't need the certification.

But what about your team? Do you know for a fact that they're up to speed on all the latest and greatest ecommerce marketing strategies?

If you're not sure, or if you just want them to receive the exact same training the team at DM receives, then get them certified!

They'll love the fact that you're investing in them, and you'll love the fact that they're performing at the highest level possible for your company.

Also, there's no rule that you have to sit for the test. If the training is more important to you than the certification, then just take the training and look at the test as an optional extra. (But if I were you I'd take it anyway just to make sure you're fully grasping all the concepts.)

Oh yeah, and if you're an agency or other marketing professional, then you already know how important certifications are to distancing yourself from the competition. And who knows? It might even help you claim higher fees for the work you're already doing.

Either way, if you expect the best for your company, then this course and certification is for you.

Ecommerce Marketing Badge

Become an Ecommerce Marketing Specialist Today!

Ezra Firestone

About Your Instructor

Ezra Firestone owns and operates one 8-figure and two 7-figure ecommerce brands. He's a professor at the Shopify Ecommerce University and is recognized as one of America's leading Ecommerce educators.

Ezra lives his life by a simple code: "Serve the world unselfishly, and profit."

Ezra has been featured in Forbes, Entrepreneur, Practical Ecommerce and more. He is called "The Growth Guy" by the Fortune 500 and 9-figure ecommerce brands he consults. Ezra is a teacher at heart having helped thousands of successful students get more from their store.

Frequently Asked Questions

Q: "How will this certificate help me?"

A: It depends on who you are...

If you're a business owner, this certification is a great way to learn demand-based traffic yourself. It's also a great way to train and certify members of your own team to ensure that they're up to speed on the latest trends and best practices.

If you're an agency, this certification is a tangible way to show that you are a Certified Ecommerce Marketing Specialist, which could help you attract and retain better, higher-paying clients.

If you're a student, this certificate can set you apart from other graduates who merely have a business or marketing degree, but specialized skills that employers today are desperately seeking.

If you're an employee or marketing professional, this certificate can make you more valuable to your company, which is the surest way to get that raise or promotion you likely already deserve (but don't have a tangible reason to request).

Q: "How valuable is this certification?"

A: The certification itself is highly valuable if you need to set yourself apart from the competition. What's far more valuable than any badge or certificate, however, is the actual knowledge you're going to receive when you take this class and pass all the tests. You will know ecommerce marketing. I'll say that again: YOU WILL KNOW ECOMMERCE MARKETING.

Q: "What if I fail? Am I allowed to retake the test?"

A: Yes, you make retake the test up to 2 times (for a total of 3 attempts). After 3 failed attempts, you will be required to retake the class (which you can do for free) and all the module quizzes prior to attempting the final exam again.

Q: "How long do I have to complete the class and take the test once I am enrolled?"

A: You can move at your own pace! We understand that life happens, and that just because you enroll today that doesn't mean you'll be able to finish (or even start) the class this week. And that's ok! Take as long as you like. We aren't going anywhere, and neither is this certification.

Q: "How long does it take to finish the course and receive my certification?"

A: This class is 4 hours of video training, so if you are working at it full-time you could technically complete the class and take all the tests in one day (although this is not recommended). To fully understand and apply the materials, you should allow 3 - 7 days if you are working full-time, and 14 - 21 days if you taking the class part-time.

Q: "Am I guaranteed to get certified if I take the class?"

A: No. A certification that can simply be purchased isn't worth the paper it's printed on. That's why our courses are challenging. If we're going to allow you to display a DigitalMarketer badge, you better believe you're going to have to earn it.

Q: "I don't care about the certification...can I just audit the class?"

A: Right now the cost for the class is $495. Ordinarily the sit fee for the certification exam is $500, but currently we have waved that fee and are allowing students to take the exam up to 3 times for free. This will change in the future, at which time we may allow non-certification candidates to audit our classes at a discounted rate, but the price will never be lower than $495.

Q: "How difficult is the test?"

A: You'll find that the test is "satisfyingly difficult." By that I mean, it's difficult enough that you need to actually know the materials, but it isn't tricky or difficult just for the sake of being difficult. That said, to preserve the exclusivity and importance of this designation, we have made the tests challenging and the questions do pertain to our proprietary methodologies, so you shouldn't expect to be able to pass the test just because you have taken other ecommerce trainings or courses in the past. This training is different, and the exams will reflect those differences.

Q: "What platforms are discussed in this training?"

A: Ezra focuses on Shopify stores, but the information covered throughout the course is technology agnostic. The methods and training is focused on ecommerce strategies and can be applied using the platform of your choice.

Ecommerce Marketing Specialist

Become an Ecommerce Marketing Specialist Today!


DigitalMarketer Is Different

Yes, you can find other trainings and certifications that cover similar topics, but a DigitalMarketer certification is unique because it's built and taught by real marketers who actually sell their own products and services online.

In other words, we aren't journalists or "researchers." We're in-the-trenches doers who despise untested theory and believe that the best way to learn something is to roll up your sleeves and get your hands a little dirty. If that sounds appealing, then welcome! You've found your home.