Mastery Course & Certification

Become a Certified Direct-Response Copywriter

Learn the secret strategies for crafting gripping sales copy that seizes attention and sparks desire for your product or service

$495 Enroll Now
$495 Enroll Now
Direct-Response Copywriting Specialist Badge

What You'll Learn

A System To Help Your Offers Stand Out From the Competition

As a copywriter, marketer, or business owner, you know that the competition is stiff. You're constantly struggling to stand out in a sea of options that is growing bigger everyday. In this Certification Course, you'll learn how to create a unique messaging strategy that sets you apart and shows prospects why your product or service is the BEST option.

Classic, Direct-Response Copywriting Conventions... Updated for an Online Audience

Learn the timeless secrets of "persuasion in print" from the experts at AWAI, the world's #1 trainer of six- and seven-figure copywriters...and discover how to apply those time-tested strategies in today's digital media landscape! This is the secret to writing better-performing ads, blog posts, emails, sales pages, and really anything that moves the needle for your business.

Winning Copy Structure For Every Industry & Business

Along with each new revolutionary copywriting tactic in this course, you'll get shining samples and examples of compelling copy from every type of business and industry out there: ecommerce, B2B, B2C, services companies, nonprofits, agencies, and more.

A Treasure Trove of Copywriting Templates, Tips & Tactics

You'll learn all the most closely guarded secret strategies used by the world's top copywriters, like "The Golden Thread," "The 4-Legged Stool," "The Power of One," and much more. Plus, you'll get the ultimate copywriting resource in our "Master Copywriting Checklist" with 36 essential copywriting secrets that you need to be leveraging in your offers.

Pam Foster

About Your Instructor

Pam Foster is the Director of Copywriting Training for AWAI, the world's leading provider of online and live copywriting training and business-building programs. She's been a member of AWAI since 2005, and is a frequent speaker at their live training events. She's also the author of several AWAI online training programs on web copywriting and choosing a niche industry for success... and she won AWAI's $10K Copywriting Challenge in 2009.

Become Certified in Copywriting Mastery and
Discover the Principles of "Persuasion in Print"...

Copywriting Mastery in the Lab Platform
  • Leverage the metaphor of "The 4-Legged Stool" to consistently create powerful, well-balanced promotions...
  • The secret of "The Big Idea," and how this simple concept can transform an average promotion into a compelling piece of sales copy that keeps readers riveted...
  • Learn how to dramatize your product's benefits through the power of story, using the same 5-step system employed by one of the world's top professional copywriters...
  • Identify your prospect's core buying emotion, and write a promotion that triggers their deepest desires with hard-hitting copy that SELLS...
  • What "The 4 U's" are, and how to use them to write headlines that will grab your prospect's attention and make them eager to read more...
  • Get our "Master Copywriting Checklist" with 36 essential copywriting secrets from the world's top "A-List" copywriters...
  • Determine your prospect's awareness level and use it to write copy that grabs attention and speaks directly to "the conversation in their head"...
  • Download the "Buyer Persona Worksheet" and learn how to create an in-depth psychological buyer persona just like the pros (HINT: once you get this right, it's easy to find the right messages to talk about in your copy!)...
Copywriting Mastery in the Lab Platform
Copywriting Mastery on Laptop
Our brand new interface makes it easy for you to navigate and consume the content and track your progress on the way to becoming a Certified Copywriting Master.
  • Learn how to conduct research like a pro with our "Copywriting Mastery Research Checklist" (hint: this is an essential component of writing a breakout salespage)...
  • The "3 Rules of Selling" that all copywriters should have taped to their computer monitor...
  • Download our "Hall-of-Fame Swipe File of Classic Sales Letters" so you can "steal" the best secrets from 100 years of tested, proven sales promotions and apply them to your projects...
  • Discover how to structure effective copy for ANY company or industry, with show-and-tell samples from ecommerce, B2B, B2C, service companies, nonprofits, and more...
  • Conduct research like a pro with our "Copywriting Mastery Research Checklist" (hint: this is an essential component of writing a breakout salespage)...

The Dirty Myth That So-Called "Master Copywriters" Love To Promote...

There's a common misconception about Copywriting—A dangerous fiction that has been holding back marketers and entrepreneurs for decades.

It's that copywriting is only meant for writers...that it's a skill you are either born with, or you are not.

The truth is, the vast majority of the folks perpetuating this myth are COPYWRITERS who are just trying to sell you their overpriced services by overhyping their abilities.

Put simply: the goal of these self-proclaimed "master copywriters" is to make people who are perfectly capable of being successful copywriters... feel like they aren't.

The reality is that anyone, with the right training, can learn to be a great copywriter.

That's why DigitalMarketer created this brand-new Copywriting Mastery Course & Certification...

...To provide you with comprehensive copywriting training that will provide you with the skills necessary to succeed...without breaking the bank.

For this master class, we partnered with some of the best minds in copywriting we know, and mixed in some of our own proprietary tools and techniques to give you the full scope of copywriting to an online audience.

Because, quite frankly, we want to see you succeed. And in the digital age, copywriting is the most valuable skills in all of Marketing.

Think about it this way:

Copywriting is the art & science of writing words that SELL.

And no matter what your digital marketing specialty is (or if you're just beginning and looking for a skill to master first), we all have to "sell" something!

  • buyers & traffic acquisition specialists have to "sell the click" in their ad copy...
  • marketers have to "sell the open" in their subject lines...
  • ...even content marketers have to "sell an idea" in every blog post!

This is why it's essential for EVERY marketing professional to have strong copywriting skills.

The good news is that the principles of persuasion are the same no matter what you're working on. The techniques you use to write a high-converting sales page are the exact same techniques that will help you write better-performing ads, blog posts, emails, and so on.

And when you look at it that way, you start to realize that copywriting does a lot more than just improve conversions...

From generating awareness & building engagement to fostering excitement and turning customers into active promoters of your business, copywriting plays a HUGE role in EVERY single step of your customer's journey.

If you're a business owner looking to increase need better copywriting.

If you're an agency looking to get more clients and deliver better need better copywriting.

If you're a marketing professional looking to take the next BIG step in your need to be a better copywriter.

And this course is your first and last step in accomplishing just that.

Course Details

Module 1

Start Here – Copywriting Defined

  • Lesson 1: From the Instructor
  • Lesson 2: Copywriting and the Value Journey
  • Lesson 3: What is Copywriting
  • Lesson 4: 3 Fundamental Rules of Selling
  • Lesson 5: Defining the Prospect
  • Lesson 6: Connecting with the Prospect
  • Lesson 7: The Big Idea, The Power of One
  • Lesson 8: Research Overview
  • Lesson 9: Secret Simple Formula for a Successful Sales Letter
  • Lesson 10: Recap: Everything You Already Know!

Module 2

Diving Deeper Into Effective Copywriting

  • Lesson 1: The Theory of Resistance
  • Lesson 2: Write Like You Talk
  • Lesson 3: The Secret of Writing With Passion
  • Lesson 4: The Power of Stories
  • Lesson 5: Find Your Voice
  • Lesson 6: Writing Your Story

Module 3

What is Your Copy Really Selling?

  • Lesson 1: It's All About The Benefits
  • Lesson 2: The Future Benefit
  • Lesson 3: Lead Magnet Checklist
  • Lesson 4: Deeper Benefits
  • Lesson 5: Your Unique Selling Proposition

Module 4

Persuading Your Prospect

  • Lesson 1: Connecting With Your Prospect
  • Lesson 2: Myth of "You"
  • Lesson 3: The Principle of Intimacy
  • Lesson 4: Power Emotions
  • Lesson 5: 4 Examples of Core Buying Emotions in Copy
  • Lesson 6: The Golden Thread
  • Lesson 7: The 4-Legged Stool

Module 5

Anatomy of a Successful Sales Promotion

  • Lesson 1: Headlines
  • Lesson 2: Leads
  • Lesson 3: The Sales Argument
  • Lesson 4: The Close
  • Lesson 5: Guarantees
  • Lesson 6: The P.S.
  • Lesson 7: The Secret of Transupstantiation
  • Lesson 8: Putting it Together

Module 6

Copywriting Secrets from the Masters

  • Lesson 1: Copywriting Secrets 1-10
  • Lesson 2: Copywriting Secrets 11-20
  • Lesson 3: Copywriting Secrets 21-30
  • Lesson 4: Copywriting Secrets 21-30
  • Lesson 5: The End & Getting Certified

What You'll Get

When you enroll today, you'll receive instant access to:

  • The Copywriting Marketing Mastery Course
  • 6 Core Modules
  • 42 Video Lessons
  • 6 Handouts
  • 6 Quizzes (one for each module)

Plus, upon successful completing of the course and all exams you will also receive:

  • A badge designating you as a Direct Response Copywriting Specialist that can be hosted on your website, email signature and LinkedIn profile
  • A digital, printable certificate suitable for framing
  • Status and recognition as a Direct Response Copywriting Specialist
Direct-Response Copywriting Specialist Badge

Become a Direct-Response Copywriting Specialist

Direct-Response Copywriting Specialist Badge
Enroll Now


Bill Bonner

Bill Bonner

President of Agora Publishing

"I'm always looking for more copywriters. Lots more ... There just aren't enough writers to write the hundreds of letters my company needs written every year. And I'm not alone. The whole industry needs copywriters.

That's why I'm thrilled that my friends and colleagues at AWAI put together this copywriting program. It is by far the most comprehensive program I've ever seen on the subject.

I've made a special arrangement with AWAI. I've asked them to send their most promising members my way first. So far, my publishers are working with more than a dozen writers who have come from AWAI's program."

Clayton Makepeace

Clayton Makepeace

Successful Seven-Figure Copywriter

"The simple fact is, hands down the best way I know to get a working knowledge of the world's most effective copywriting techniques today.

It has, quite simply, become the standard of the industry. Like many direct response companies, I won't even consider hiring a copy cub who hasn't completed [AWAI's training]."

Holly Hanna

Holly Hanna

"[AWAI's training] really gave me the marketing mindset and the foundation I needed — covering newsletters, SEO, social media, and more. It was a great platform for me to pull all of it together and start making money more quickly."

Mindy McHorse

Mindy McHorse

"AWAI is my American Idol. They put me on the stage and gave me everything I needed to live as a writer. They're genuinely interested in helping people succeed at writing for a living."

Who Should Get Certified


Marketing Professionals

Grow in your career, and get everyone else in your company on the same page, and speaking the same language.

Marketing/Sales Exec

Team Leads

There's nothing harder than managing a team where everyone speaks a different language. So let us fix that for you.

Marketing Professional

Directors & VPs

Give your managers and employees the training they need, so you can stay focused on strategy and execution.


Agency Owners

When your team can truly deliver the goods, you can truly serve your clients...and increase billable hours.

Frequently Asked Questions

How will this certificate help me?

It depends on who you are...

If you're a business owner, this certification is a great way to learn direct-response copywriting yourself. It's also a great way to train and certify members of your own team to ensure that they're up to speed on the latest trends and best practices.

If you're an agency, this certification is a tangible way to show that you are a Copywriting Specialist, which could help you attract and retain better, higher-paying clients.

If you're a student, this certificate can set you apart from other graduates who merely have a business or marketing degree, but specialized skills that employers today are desperately seeking.

If you're an employee or marketing professional, this certificate can make you more valuable to your company, which is the surest way to get that raise or promotion you likely already deserve (but don't have a tangible reason to request).

How valuable is this certification?

The certification itself is highly valuable if you need to set yourself apart from the competition. What's far more valuable than any badge or certificate, however, is the actual knowledge you're going to receive when you take this class and pass all the tests. You will know paid traffic. I'll say that again: YOU WILL KNOW COPYWRITING.

What if I fail? Am I allowed to retake the test?

Yes, you make retake the test up to 2 times (for a total of 3 attempts). After 3 failed attempts, you will be required to retake the class (which you can do for free) and all the module quizzes prior to attempting the final exam again.

How long do I have to complete the class and take the test once I am enrolled?

You can move at your own pace! We understand that life happens, and that just because you enroll today that doesn't mean you'll be able to finish (or even start) the class this week. And that's ok! Take as long as you like. We aren't going anywhere, and neither is this certification.

How long does it take to finish the course and receive my certification?

This class is 5.5 hours of video training, so if you are working at it full-time you could technically complete the class and take all the tests in one day (although this is not recommended). To fully understand and apply the materials, you should allow 3 – 7 days if you are working full-time, and 14 – 21 days if you taking the class part-time.

Am I guaranteed to get certified if I take the class?

No. A certification that can simply be purchased isn't worth the paper it's printed on. That's why our courses are challenging. If we're going to allow you to display a DigitalMarketer badge, you better believe you're going to have to earn it.

I don't care about the certification...can I just audit the class?

The certification is actually included for free, with the class itself making up 100% of the cost. Consider the personalized certification and badge an added bonus and proof of your distinguished achievement as a Copywriting Master.

How difficult is the test?

You'll find that the test is "satisfyingly difficult." By that I mean, it's difficult enough that you need to actually know the materials, but it isn't tricky or difficult just for the sake of being difficult. That said, to preserve the exclusivity and importance of this designation, we have made the tests challenging and the questions do pertain to our proprietary methodologies, so you shouldn't expect to be able to pass the test just because you have taken other paid traffic trainings or courses in the past. This training is different, and the exams will reflect those differences.

Why are copywriters so valuable?

Copy is the most powerful way to get your message across and will only make you better at your marketing discipline. No matter what company, industry, or focus EVERY business needs a copywriter to make the cash register ring.

Become a Direct-Response Copywriting Specialist

Direct-Response Copywriting Specialist Badge
Enroll Now