YouTube. Amazon. Pinterest. Yelp… there’s more search-focused platforms out there than you might think.
And your potential customers are using these info hubs to get instant solutions to their queries, while finding businesses like yours (or your competitors) to do the solving!
Wherever people go looking for information is your business’ opportunity to heed the calls for help.
So you gotta ask yourself… are you limiting your business’ discoverability by only focusing on rankings?
A solid SEO strategy is one that boosts your sales by attracting and converting your ideal leads everywhere they are.
Other Search Marketing trainings will only tell you how to use Google’s algorithm to rank in the search results. But that’s not enough anymore.
They’re forgetting the most important part of your business’ longer strategy…
Because it’s not enough to simply play Google’s algorithm game and expect your prospects will dutifully come a-callin’.
Customers want to feel a connection to you. They need to know, like and trust you before they even consider handing over their time… and their money.
True SEO experts consistently keep their customers top of mind by ensuring their content delivers timely solutions for every stage of the value journey.
At the same time, SEOs know how to keep the search engines scrolling their pages for deliverable, available content for the front page—and most important, the highest ranked positions.
In other words, for a successful SEO strategy to work…
The Customer comes first. The Search Engine comes second.
Certified SEOs know that the best way to turn clicks into engaged, solution-aware prospects and buyers is to…
Imagine being there for your customers wherever they go to get answers to their questions… solutions to their problems… even just peace of mind.
With DigitalMarketer’s Search Marketing Mastery, you’ll build an SEO strategy that can do that and MORE by applying…
This brand new SEO Certification Course has everything you need to know to attract, convert, and ascend your customers with a slam dunk SEO strategy that makes your business the one to beat!
Inside the course you’ll get proven strategies, developed and mastered so that your pages are fully equipped to tell Google, YouTube, Pinterest (and many more) that YOU have the answers your prospects have been searching for.
This 6-hour course covers everything you need to know about creating your business’ Search Marketing strategy. You’ll learn top-level tactics and best practices to help you not only rank on the front page of Google, but other popular search engines, while building brand and site authority with your customers.
Lesson 1: Introduction
Lesson 2: The CVJ
Lesson 3: Search Marketing and the CVJ
Lesson 4: What is SEO?
Lesson 1: Core Concepts of On-page SEO
Lesson 2: Ranking Factors
Lesson 3: Keyword Research
Lesson 4: Internal Linking
Lesson 5: Competitor Research
Lesson 6: Content Strategy
Lesson 7: KPI’s of On-page SEO
Lesson 8: Call to Action
Lesson 1: Introduction
Lesson 2: Core Concepts of Technical SEO
Lesson 3: HTTP Status Code
Lesson 4: Robots.txt
Lesson 5: Metadata
Lesson 6: Mobile First Index
Lesson 7: Site Structure and Internal Linking
Lesson 8: Google Search Console (GSC)
Lesson 9: KPIs of Technical SEO
Lesson 10: Call to Action
Lesson 1: Core Concepts of Off-page SEO
Lesson 2: Establish Authority
Lesson 3: Link Analysis
Lesson 4: Link Disavowing
Lesson 5: Link Building
Lesson 6: Broken Backlink Building
Lesson 7: KPIs of Off-page SEO
Lesson 8: Call to Action
Lesson 1: Core Concepts of Local SEO
Lesson 2: Google My Business (GMB)
Lesson 3: Google Maps
Lesson 4: Citations
Lesson 5: Local Link Building
Lesson 6: KPIs of Local SEO
Lesson 7: Call to Action
Lesson 1: Core Concepts of Google’s Algorithm
Lesson 2: Major Google Algorithms
Lesson 3: Preventing Future Algorithm Hits
Lesson 4: Algorithm Comeback
Lesson 5: The Wrap Up
You’ll receive instant access to 6 NEW Modules that break down the essentials of Search Marketing, including:
The modules are broken down into 42 NEW video instructed lessons, led by 2 of the industry’s leading Search Engine Optimizers:
First is Amanda Powell, DigitalMarketer’s senior SEO Strategist and Director of Product & Content. Through auditing and building a solid SEO plan, Amanda is credited for securing DM’s #1 Google ranking for “customer value journey” and “digital advertising strategy” (just to name a few highly searchable keywords and phrases).
We also tapped Jesse McDonald, a Global SEO Strategist at IBM. A contributor to Search Engine Journal and the Semrush blog, and a top 140 SEO to follow, Jesse shares his vast Technical SEO knowledge to ensure your website has an unshakable foundation and supreme crawlability.
Additionally, this course includes a downloadable Workbook and helpful, fill-in-the-blank guides:
After completion of all 6 modules, our comprehensive 50 Question Final Exam ensures you’ll walk away from the course secure in your knowledge of SEO and how to get the SERPs to prioritize your business.
Finally, upon passing the Final Exam you’ll receive a Credential Badge & Certificate from DigitalMarketer that you can print to show off in your office, on your website, or even display on your LinkedIn and other social media profiles.
It depends on who you are… If you’re a business owner, this certification is a great way to learn search engine marketing yourself. It’s also a great way to train and certify members of your own team to ensure that they’re up to speed on the latest trends and best practices. If you’re an agency, this certification is a tangible way to show that you are a Search Marketing Specialist, which could help you attract and retain better, high-paying clients. If you’re a student, this certificate can set you apart from other graduates who merely have a business or marketing degree, but specialized skills that employers today are desperately seeking. If you’re an employee or marketing professional, this certificate can make you more valuable to your company, which is the surest way to get that raise or promotion you likely already deserve (but don’t have a tangible reason to request).
The certification itself is highly valuable if you need to set yourself apart from the competition. What’s far more valuable than any badge or certificate, however, is the actual knowledge you’re going to receive when you take this class and pass all the tests. You will know search engine marketing. I’ll say that again: YOU WILL KNOW SEARCH ENGINE MARKETING.
Yes, you may retake the test up to 2 times (for a total of 3 attempts). After 3 failed attempts, you will be required to retake the class (at no additional cost) and all the module quizzes prior to attempting the final exam again.
You can move at your own pace! We understand that life happens, and that just because you enroll today that doesn’t mean you’ll be able to finish (or even start) the class this week. And that’s okay! Take as long as you like. We aren’t going anywhere, and neither is this certification.
This class is 6 hours of video training, so if you are working at it full-time you could technically complete the class and take all the tests in one day (although this is not recommended). To fully understand and apply the materials, you should allow 3-7 days if you are working full-time, and 14-21 days if you are taking the class part-time.
No. A certification that can simply be purchased isn’t worth the paper it’s printed on. That’s why our courses are challenging. If we’re going to allow you to display a DigitalMarketer badge, you better believe you’re going to have to earn it.
Right now the cost for the class is $495. Ordinarily the sit fee for the certification exam is $500, but currently we have waived that fee and are allowing students to take the exam up to 3 times for free. This will change in the future, at which time we may allow non-certification candidates to audit our classes at a discounted rate, but the retail price is $495.
You’ll find that the test is “satisfyingly difficult.” By that we mean, it’s difficult enough that you need to actually know the materials, but it isn’t tricky or difficult just for the sake of being difficult. That said, to preserve the exclusivity and importance of this designation, we have made the tests challenging and the questions do pertain to our proprietary methodologies, so you shouldn’t expect to be able to pass the test just because you have taken other paid trainings or courses in the past. This training is different, and the exams will reflect those differences.
At this time no scholarships are available. Fortunately we have priced our classes so that they are affordable to all, especially compared to similar certification classes.