Create a Customer Acquisition Plan That Pays For Itself
Discover The Expert Strategies For Driving High-Quality Traffic From Facebook, Google, YouTube, & More!
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Retail: $495.00
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What if, Instead of Paying for Traffic… Traffic "Paid" You?
It sounds crazy, but that’s exactly what “Traffic Masters” (a.k.a. Customer Acquisition Specialists) do.
And once you’ve completed DigitalMarketer’s Paid Traffic Mastery, you too will know how to leverage the world’s busiest traffic channels—like Google, Facebook, Instagram, and YouTube—to not only GROW your customer base…
…but to grow your customer base at a PROFIT.
Did you catch that?
You’ll no longer have to practice “hope-and-pray” or “wait-and-see” marketing.
Traffic will come, because you’ll know how to make it come predictably and repeatedly.
But how do you actually do it?
How do you get your message to people who know nothing about your business, and convert strangers into repeat customers—without breaking the bank?
That’s exactly what our Paid Traffic Mastery is all about.
But first…
What Does it Mean to Get Certified as a Paid Traffic Master?
DigitalMarketer Certifications are your way to tell the world (aka your customers and clients) that you did the work. Inside, you’ll get proven strategies and expert-led training to accomplish a major lever-pulling step in your business, or someone else’s.
You learn the methods.
You learn the metrics.
You learn the lingo.
To summarize, we provide you with Paid Traffic’s essential foundational skills and insider secrets. You turn those skills and secrets into revenue. It’s that simple!
Learn How to Build A Successful, Repeatable Ad Campaign
Inside this extensive training, you’ll get step-by-step instruction from paid traffic masters, going in depth into creating successful ad campaigns for the biggest, most competitive traffic platforms in the world. We’re talking Facebook, Google, Instagram, YouTube, even LinkedIn!
You’ll discover the five elements of high converting paid traffic campaigns and how you can leverage them to send thousands of leads to your business.
You’ll firm up your understanding on the ever-important “traffic temperature” and how media buying is actually like building an in-person relationship.
And by the end of this course, you’ll know how to build an automated traffic system that generates leads and sales for your business 24 hours a day.
Take a Deep Dive Into The BIG 4 Ad Platforms
As a marketer, your job is to meet your prospects and customers where they already are. And where they already are… is on Facebook.
With well over 2.5 BILLION daily active users, Facebook is the premier platform for marketers to mine leads and sell products and services. Facebook advertising expert Molly Pittman will walk you through the ins and outs of the platform and show you EXACTLY how to design ad campaigns that generate results for your business—FAST.
In addition to Facebook, you’ll learn the secrets for using paid ads to get customers on Google, YouTube, Instagram, AND (as a special addition to our course) LinkedIn.
Track the Metrics That Matter (Not the Ones That Don't)
Part of understanding your ad campaigns is the ability to analyze the metrics that actually matter. Our instructors will teach you how to “trim the fat” from your campaigns and scale without accruing extra costs. That means you’ll finally stop wasting time analyzing numbers that are useless to your bottom line.
Become a Paid Traffic Master and Discover a Repeatable System for Generating New Leads & Customers…
- Construct a completely automated traffic system that generates leads and sales for your business 24 hours a day, 365 days a year
- Identify your prospect’s core buying emotion for writing hard-hitting ad copy that triggers their deepest desires and moves them to take action
- Determine your prospect’s “traffic temperature” and use it to create ads that seize attention and speak directly to “the conversation in their head”
- Troubleshoot the ads you’re already running without having to waste valuable time and energy starting over from scratch
- Discover the secret to scaling your winning ad campaigns so you can build MASSIVE subscriber lists while avoiding the ad fatigue that can lead to increased click costs
- And much more!
Course Details
In this 11 hour 45 minute course, you’ll get a mix of the fundamentals, and the experts’ secrets for crafting paid ads that resonate with your customers, on any platform. These are the skills you’ll master to create a repeatable paid traffic strategy that attracts cold traffic and converts hot leads.
Module 1
Getting Started
Lesson 1: Getting Started
Lesson 2: Paid Traffic: The What & Why
Lesson 3: The Customer Journey Explained
ACTIVITY: Map The Value Journey
Module 2
Core Concepts of Paid Traffic
Lesson 1: Core Concepts of Paid Traffic
Lesson 2: The Traffic Store
Lesson 3: Traffic Temperature
Lesson 4: Content & Paid Traffic
Lesson 5: Cold Traffic Content
Lesson 6: Warm Traffic Content
Lesson 7: Hot Traffic Content
Lesson 8: What’s Next?
Module 3
Crafting Your Campaign Assets
Lesson 1: It’s All About The Benefits
Lesson 2: The Future Benefit
Lesson 3: Lead Magnet Checklist
Lesson 4: Deeper Benefits
Lesson 5: Your Unique Selling Proposition
Module 4
Paid Traffic: Facebook
Lesson 1: Getting Started With Facebook
Lesson 2: Facebook Compliance
Lesson 3: Understanding Campaign Structure
Lesson 4: Placements, Bidding, & Budget
Lesson 5: Instagram
Lesson 6: Tracking & Campaign Launch
Lesson 7: Retargeting & The Facebook Pixel
Module 5
Troubleshooting, Optimizing, & Scaling
Lesson 1: Troubleshooting, Optimizing, & Scaling
Lesson 2: Analyzing Data
Lesson 3: Troubleshooting Campaigns
Lesson 4: Optimizing
Lesson 5: Scaling
Module 6
Paid Traffic: Google Ads
Lesson 1: The Big Picture
Lesson 2: Learn The Lingo
Lesson 3: Knowing Your Business and Marketing Goals
Lesson 4: Finding and Understanding Keywords
Lesson 5: Writing Great Ads
Lesson 6: Understanding Ad Groups
Lesson 7: Building Campaigns
Lesson 8: Conversion Tracking
Lesson 9: Introduction to Ongoing Optimization
Lesson 10: Getting Advanced
Module 7
Paid Traffic: YouTube Ads
Lesson 1: Introduction
Lesson 2: Your Customers Moment
Lesson 3: The Perfect Video Ad
Lesson 4: Reaching Your Customer
Lesson 5: Campaign Build Walkthrough
Lesson 6: Thank You
Module 8
Paid Traffic: LinkedIn
Lesson 1: Deeper Dive LinkedIn Platform
Lesson 2: LinkedIn Objectives
Lesson 3: Finding Your Market On LinkedIn
Lesson 4: Ad Copy & Ad Creative
Lesson 5: Creating An Ad
Lesson 6: Retargeting On LinkedIn
Lesson 7: LinkedIn Insights Tag
Lesson 8: Reporting & Analytics
Get This Course For Just $95
Retail Price: $495 | Save 81%!
Get This Course For Just $495
What You'll Get
You’ll receive instant access to 8 video modules that break down the essential skills needed to craft your first (or next) successful, scalable ad campaign on the platforms your customers use:
- Paid Traffic & the Customer Value Journey
- Core Concepts of Paid Advertising
- Crafting Your Campaign Assets
- Facebook Deep Dive
- Troubleshooting, Optimizing, & Scaling
- Google Ads
- YouTube Ads
- LinkedIn Ads
The modules are broken down into 55 video-instructed lessons, led by a powerhouse of industry experts in Facebook ads, Instagram, Google, YouTube, and LinkedIn.
Additionally, this course includes a downloadable Workbook and helpful, fill-in-the-blank guides for:
- Designing a Customer Value Journey that includes your Paid Traffic efforts
- Ideating your customer avatar to ensure your ad content consistently speaks to their wants and needs
- Organize campaigns that reach customers at each traffic “temperature” with our Traffic System Planning Canvas
- Using a Health Checklist to help you determine which of your existing ads are ready to be scaled, or cut loose
After completion of all 8 modules, our comprehensive 50 Question Final Exam will test your newly acquired knowledge of all things Paid Traffic, including how to run profitable campaigns on the world’s most popular, most competitive traffic platforms.
Finally, upon passing the final exam you’ll receive a Credential Badge & Certificate from DigitalMarketer that you can print to show off in your office, on your website, or even display on your LinkedIn and other social media profiles.
Become a Certified Customer Acquisition Specialist
WHAT'S INCLUDED:
- 8 Core Modules
- 55 Video Lessons
- Paid Traffic Mastery Workbook that makes note-taking and test-acing a breeze
- Traffic System Planning Canvas (in Workbook) to plan campaigns for every “temperature” of lead
- Customer Avatar Worksheet to ideate your ideal customers
- Customer Value Journey Worksheet for designing a marketing plan that turns cold traffic into customers & brand advocates
- Paid Traffic Mastery Pacing Calendar for bite-sized lesson planning that fits into your busy schedule
- Paid Traffic Mastery Study Guide to ensure you pass the course with flying colors
- 1 FINAL Exam
Plus, upon successful completion of the course and all Final Exam you will also receive:
- A badge designating you as a Certified Customer Acquisition Specialist that can be hosted on your website, email signature and LinkedIn profile
- A digital, printable Certificate suitable for framing
- Status and recognition as a Certified Customer Acquisition Specialist
Get This Course For Just $95
Retail Price: $495 | Save 81%!
Get This Course For Just $495
Frequently Asked Questions
It depends on who you are…
If you’re a business owner, this certification is a great way to learn customer acquisition yourself. It’s also a great way to train and certify members of your own team to ensure that they’re up to speed on the latest trends and best practices.
If you’re an agency, this certification is a tangible way to show that you are a Paid Traffic Specialist, which could help you attract and retain better, higher-paying clients.
If you’re a student, this certificate can set you apart from other graduates who merely have a business or marketing degree, but specialized skills that employers today are desperately seeking.
If you’re an employee or marketing professional, this certificate can make you more valuable to your company, which is the surest way to get that raise or promotion you likely already deserve (but don’t have a tangible reason to request).
The certification itself is highly valuable if you need to set yourself apart from the competition. What’s far more valuable than any badge or certificate, however, is the actual knowledge you’re going to receive when you take this class and pass all the tests. You will know paid traffic campaigns. I’ll say that again: YOU WILL KNOW PAID TRAFFIC CAMPAIGNS.
Yes, you make retake the test up to 2 times (for a total of 3 attempts). After 3 failed attempts, you will be required to retake the class (which you can do for free) prior to attempting the final exam again.
You can move at your own pace! We understand that life happens, and that just because you enroll today that doesn’t mean you’ll be able to finish (or even start) the class this week. And that’s ok! Take as long as you like. We aren’t going anywhere, and neither is this certification.
This class is 11 hours and 45 minutes of video training, so if you are working at it full-time you could technically complete the class and take all the tests in one day (although this is not recommended). To fully understand and apply the materials, you should allow 3-7 days if you are working full-time, and 14-21 days if you are taking the class part-time.
No. A certification that can simply be purchased isn’t worth the paper it’s printed on. That’s why our courses are challenging. If we’re going to allow you to display a DigitalMarketer badge, you better believe you’re going to have to earn it.
The certification is actually included for free, with the class itself making up 100% of the cost. Consider the personalized certification and badge an added bonus and proof of your distinguished achievement as a Paid Traffic Master.
You’ll find that the test is “satisfyingly difficult.” By that I mean, it’s difficult enough that you need to actually know the materials, but it isn’t tricky or difficult just for the sake of being difficult. That said, to preserve the exclusivity and importance of this designation, we have made the tests challenging and the questions do pertain to our proprietary methodologies, so you shouldn’t expect to be able to pass the test just because you have taken other copywriting trainings or courses in the past. This training is different, and the exams will reflect those differences.