The 21-Day Launch Plan

What Is "The 21-Day Launch Plan"?

A Simple 3-Week Plan To Launching A New Offer, Product, or Business

Creating a marketing funnel can be overwhelming...but it doesn’t have to be. This step-by-step system will show you how to launch an online marketing funnel that brings in customers at a just 21 days.

Step-By-Step Walkthroughs of Everything

We’ll never tell you to “go create a landing page” or “go set up a Facebook ad.” Instead, we walk you through the entire process so you know exactly what to do and you feel confident implementing every step of this highly effective process.

Fill-In-The-Blank Email And Sales Page Templates

Just use these 6 templates to create high-converting emails and sales pages...even if you’re not an expert copywriter!

Includes Tons Of Valuable Resources, Tools, & Bonuses

When you sign up for the 21-Day Launch Plan, you’ll also get a FREE copy of FreshKey (our custom-made keyword research tool), FREE access to the “3x Method Mini-Class,” and 22 valuable handouts, checklists, and worksheets to help guide you through the launch process.

What's Inside The 21-Day Launch Plan?

(Click an Icon To Learn more)
  • createoffer-icon

    Create Your Offer

  • createfunnel-icon

    Create Your Funnel

  • traffictest-icon

    Run A Traffic Test

  • convert-icon

    Convert Non‑Buyers


Create Your Offer

  • What the "inverted funnel" is and why it’s so important in helping you to create a profitable funnel
  • How to create a flagship product that delivers a "Wow!" experience to your customers
  • Our 5-point checklist to creating an irresistible, super-low-ticket offer that exists for one reason and one reason only: to convert prospects into BUYERS
  • 8 crucial things to consider when creating your Lead Magnet, plus: the 8 best types of Lead Magnets (choose the one that best fits your business model)

Create Your Funnel

  • The 8 critical elements you should include on your landing pages, and how to optimize them for maximum conversions (hint: people always click on images, so make them do something!)
  • What a "reverse squeeze page" is, and how to set this up to deliver value in advance (while building your email list at the same time)
  • Our "Million Dollar Sales Page Template"...just follow this template to quickly create high-converting upsell offers
  • Why 1-click upsells are so important, and our top recommendations on how to implement them on your website to maximize sales & profit

This stuff just works...see what our customers have to say!


Ivy Lane

Owner, Holistic Skin Health

"I feel confident about my ability to start generating a decent income online...I am eternally grateful"


Haris Reis

Vice President, SyncSumo

"Thanks DM! I know more about funnels, pipelines, and marketing than my teacher with a PhD in marketing."


Run A Traffic Test

  • Follow along step-by-step as Molly shows you how to create your first Facebook campaign so you can quickly test your new offer without wasting your money or time
  • The easiest way to build a high-converting opt-in page (even if you’re a total tech newb)
  • Our "3-tier system" for deciding who to target on Facebook to create tightly focused, laser-targeted ad campaigns
  • When (and how) to scale your winning campaigns, so you can reap maximum profit from your best-performing ads

Convert Non‑Buyers

  • Learn how to convert non-buyers into buyers, without coming across as "too pushy" or "too salesy"
  • Access to 5 of our best-performing Email Templates (just copy, paste, and tweak them for your business!)
  • How to ascend your buyers to make higher ticket purchases (THIS is how you make real profit in your business)
  • The 6 types of “Profit Maximizers,” and how to find the perfect upsell for your business

Frequently Asked Questions

QUESTION: What is an Execution Plan?

ANSWER: It's not quite a course and it's definitely not just an ordinary report or whitepaper…

…an Execution Plan is more like a “checklist on steroids!”

Here's how it works:

In the last 36 months my team and I have:

  • Invested over $15,000,000 (of our own money) on marketing tests
  • Generated tens of millions of unique visitors
  • Sent well over a BILLION emails
  • Ran approximately 3,000 split and multi-variant tests

…all through our own, internal companies.

And along the way we have perfected a large number of strategies and tactics. More importantly, like any good scientists, we DOCUMENT each strategy in step-by-step "Execution Plans" so our best ideas could be repeated and rolled out across all our different businesses.

They're all meat and no fluff. If you want backstory and theory, go read a blog post. Execution Plans are all about taking action and getting results as quickly and easily as possible.

QUESTION: Is there a guarantee?

Yep…all our trainings have a 60-day, no-questions-asked guarantee.

In other words, if you aren’t happy for any reason, just let us know and we’ll give you your money back. We obviously don’t think it’ll come to that, but if you're even the least bit worried if this will work for you, then put your mind at ease.

You either get the results you want or you get your money back. It’s as simple as that!


ANSWER: If you’re thinking "$7 is cheap…what’s the catch?" then here are three reasons that should put your mind at ease:

1. $7 puts this information within the reach of everyone…from solo entrepreneurs to startups and even Fortune 500. (And at $7, you shouldn’t have to get approval or fill out a purchase order.) ;)

2. It weeds out the freebie-seekers. We only want serious marketers who take action, and in our experience charging anything…even if it’s just a buck… gets rid of 99% of the chuckle-heads.

3. We tested it, and $7 generated the best overall ROI. (Hey, we’re all marketers here so why not tell it like it is?)

We also believe that once you experience this Execution Plan, you'll want more and maybe…just maybe…you'll come back, buy more and possibly even upgrade to DM Lab where you get access to our complete Execution Plan Library.

But that's it…

No fine print…no "hidden trials"…no shenanigans. Just the information you need and the results you want.

QUESTION: How long will it take to get access?

ANSWER: Immediate.

Your login and access information will be sent to the email address you provide, and there will be a video on the next page that explains how you can access the guide inside of our Execution Plan Library.

Get INSTANT Access To The 21-Day Launch Now