How We Leverage Facebook Retargeting To (Practically) DOUBLE Our Sales
(Out of 306 total sales, 129 of those sales [or 42%] came from our "boomerang" campaign AND we saw an immediate ROI of 126%! The ROI was actually MUCH higher when factoring in upsells and followup sales. Keep reading to see how we did it....)
It seems that everyone these days is talking about using Facebook Ads and other paid traffic strategies…
And that’s smart! Facebook is a great source of traffic.
But here’s the problem: If you’re only buying Facebook ads, you’re losing up to 58% of your sales. (We were.)
Fortunately, we were able to plug this hole in our marketing plan by deploying "boomerang-style" followup ads to everyone who hits our site...even if they don’t opt-in or buy.
It’s called “retargeting.”
Chances are you’ve heard of retargeting. You may have even setup a campaign or two, because you likely understand that sales rarely occur on the first visit. (Think about it, even if your site has an amazing conversion rate, that still means that 90 – 95% of your visitors are leaving WITHOUT making a purchase.)
So again, you probably know you should be "following up."
You probably even WANT to follow up…
The challenge is, most marketers simply don’t know HOW to follow up...especially to their "leavers."
So what about YOU?
Are you following up with your visitors, including the ones that haven’t opted in or bought from you?
Heck, did you even know that you could follow up with people that visited your site, but never bought or opted in?
Yes, IT IS actually possible to follow up with your website visitors, even without having their contact information.
In fact, there’s a new feature in Facebook that launched very, very recently, and it allows you to segment your audiences based on the pages they visit, and then show them "followup ads" even if they never opted in.
It’s called Website Custom Audiences…
…and it’s one of the lowest-cost ways to follow up with your hottest prospects and increase your sales. It’s also surprisingly simple and easy to setup. In fact, if you have a Facebook ad account, the hardest part is behind you.
But I don’t expect you to take my word for it…
CASE STUDY #1: "212 Blog Posts Ideas"
We initially drove traffic to a squeeze page for our "212 Blog Post Ideas" lead magnet using Facebook ads like the one below:
After clicking the ad above, the prospect was taken to the squeeze page and offered the "212 Bog Post Ideas" PDF for free (in exchange for their email address of course)…
IMMEDIATELY after entering their email address the prospect was offered a relevant Execution Plan at a large discount…
Over 23% of them bought the Execution Plan, IMMEDIATELY.
But what about the other 77%?
We leveraged custom audience (and some sneaky automation tricks) to deploy this "boomerang" retargeting ad, to bring back all those visitors that opted in, but did not buy.
Here’s what happened next…
This simple ad reminds our prospect that they are missing out on an additional (RELEVANT) desired end result and that they can get that end result at a massive discount. The ad then drives them back to the sales page. (That’s why we call it the "Traffic Boomerang.")
And it was super easy to do!
Thanks to our 17 step checklist, the entire setup process took less than 30 minutes.
But here’s the best part…
A staggering 42% of our sales came from these "boomerang" retargeting ads! It was literally the difference between losing money and a positive ROI on our advertising!
But this wasn’t just some "one-hit wonder"…
CASE STUDY #2: "Social Media Swipe File"
We initially drove traffic to a squeeze page for our "Social Media Swipe File" lead magnet using Facebook ads like the one below:
Just like the first example, if the prospect "opted in" to receive our "Social Media Swipe File", but did NOT purchase our product, we once again leveraged Custom Audiences to retarget them using this ad:
It worked... again, only BETTER!
This time our simple "boomerang" ads were responsible for generating a whopping 67% of our total sales!
If It’s So Easy, Why Aren’t More People Doing It?
SIMPLE: They either didn’t know it was possible…
…or they thought it was too complicated to get started.
If you haven’t launched your first retargeting campaign yet, I’m going to show you how to do just that…
…in less than 60 minutes.
(And No, you don’t have to have any traffic yet. In fact, this works better when you set this up before you’ve started running traffic because you’ll maximize that traffic from the beginning!)
Yep, once you have my "secret checklist," you’ll be able to launch your own retargeting campaigns in under an hour, allowing you to finally reach back out to your hottest prospects that you thought you’d lost forever and draw them back to your offers.
And even if you’re an experienced advertiser, I promise that once you see our simple 4-step retargeting process, you’ll be getting cheaper clicks and more returning leads than you ever thought possible.
More on that in just a bit.
I Want You To Know That This is Different
Really… it is.
With so many marketers talking about retargeting these days, you may be thinking you’ve seen this before.
However, this isn’t your normal PerfectAudience or AdRoll retargeting strategy.
Trust me… this is unique.
And once you see what I’m doing…
…once you have my cherished "checklist"…
…you’ll be generating traffic and leads on demand just like me.
You’ve already seen one of my campaigns that generated nearly half of our sales in just a few days using retargeting…
This was easy to set up and AUTOMATE, and now the campaign continues to run and update itself dynamically!
The reality is, we do this over and over again…
…building simple retargeting campaigns for all of our products, and for each step of our funnels…
…and they work around the clock for us to generate repeat visitors and new sales.
Now it’s your turn…
And to make it easy on you, I’m going to do what no one else is doing.
I’m NOT just going to give you a few tricks and hacks…
…I’m going to take you step-by-step, start to finish, through all the buttons you need to click to launch your own retargeting campaign.
Soon, hot, low-cost retargeted leads will be pouring into your funnels.
And YOU will have done it…
And YOU will be able to do it over and over again….
And the entire process will take less than 60 minutes…
But to do it, you’ll need my "checklist"…
The Ultimate Cheat Sheet For Facebook Retargeting
Actually, to call it a "checklist" isn’t giving it justice...
...this is more like a "checklist on STEROIDS."
In just 4 simple steps, you’ll get:
- Exactly where (and how) to place your "conversion pixels" so you can track every click and know that it's making you money…
- The exact "copy and paste" sentence to use in every campaign that gets your hottest prospects to click your ad and return to your offers…
- Why you should have your campaign in place BEFORE you start running traffic (and what you should do if you already have traffic)…
- The exact bidding strategy to use that will maximize your leads while lowering your costs…
- Why you need to speak to your hottest retargeting prospects way differently than you talk to your cold lead prospects…(and how to do it without creeping them out).
- Why you must change up your ads based on what content your prospects saw. (Get this right and watch your conversions increase dramatically! Get this wrong and you’re leaving a lot of money on the table.)
- Exactly how to set up your campaigns so they update themselves dynamically and automatically, so you can set them up once and let them update and optimize themselves!
Personally, I wouldn’t attempt this strategy without having a proven, step-by-step guide to follow, and this is especially true if you’re doing it for someone else (i.e. a client or a boss).
I mean it…
Frankly, if you don’t know what you’re doing, it’s just too easy to lose money.
And I don’t want that to happen to you!
I want you to CRUSH IT...even if it’s your very first campaign!
And fortunately, at DigitalMarketer, we’ve already done all the hard work, made all the mistakes and figured out what works (and what doesn’t). And believe me, we made our fair share of mistakes along the way…
…and we do this stuff for a living!!
That’s why we’re so careful to document WHAT WORKS into simple, easy-to-follow execution plans so everyone on the DigitalMarketer team can duplicate these results across all our client and portfolio sites.
In the past these Execution Plans were mine alone, but now I’m making a select few available to the public. (You’ll see why in just a bit.)
So now you don’t have to go it alone!
Today, It's Just $47...
Today, you can access a proven plan for turning Facebook into the ultimate lead machine.
Click the “Add To Cart” button and start your retargeting campaign today…
Frequently Asked Questions
Still sitting on the fence? Here are answers to some of the most commonly asked questions...
What's an Execution Plan?
It’s not quite a course and it’s definitely not just an ordinary report or whitepaper…
…an Execution Plan is more like a “checklist on steroids!”
Here’s how it works:
In the last 36 months my team and I have:
– Invested over $15,000,000 (of our own money) on marketing tests…
– Generated tens of millions of unique visitors…
– Sent well over a BILLION emails, and…
– Run approximately 3,000 split and mufti-variant tests…
…all through our own, internal companies.
And along the way we have perfected a large number of strategies and tactics. More importantly, like any good scientists, we DOCUMENT each strategy in step-by-step “Execution Plans” so our best ideas could be repeated and rolled out across all our different businesses.
They’re all meat and no fluff. If you want back story and theory, go read a blog post. Execution Plans are all about taking action and getting results as quickly and easily as possible.
If you’re thinking “$7 is cheap…what’s the catch?” then here are three reasons that should put your mind at ease:
1. $7 puts this information within the reach of everyone…from solo entrepreneurs to startups and even Fortune 500. (And at $7, you shouldn’t have to get approval or fill out a purchase order.) 😉
2. It weeds out the freebie-seekers. We only want serious marketers who take action, and in our experience charging anything…even if it’s just a buck… gets rid of 99% of the chuckle-heads.
3. We tested it, and $7 generated the best overall ROI. (Hey, we’re all marketers here so why not tell it like it is?)
We also believe that once you experience this Execution Plan, you’ll want more and maybe…just maybe…you’ll come back, buy more and possible even upgrade to DM Lab where you get access to our complete Execution Plan Library.
But that’s it…
No fine print…no “hidden trials”…no shenanigans. Just the information you need and the results you want.
Is there a guarantee?
Yep…all our trainings have a 60-day, no-questions-asked guarantee.
In other words, if you aren’t happy for any reason, just let us know and we’ll give you your money back. We obviously don’t think it’ll come to that, but if you’re even the least bit worried if this will work for you, then put your mind at ease. You either get the results you want or you get your money back. It’s as simple as that!
How long will it take to get access to this Execution Plan?
Your login and access information will be sent to the email address you provide, and there will be a video on the next page that explains how you can access the guide inside of our Execution Plan Library.