Content Marketing Made Simple

A Step-By-Step Plan that Gets You More Traffic, Leads & Sales… For Free



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Retail: $495.00 | Save 81%
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Finally, You’ll Have a Step-By-Step Plan For Turning Content Into…


Ordinary content marketers just don’t get it…

There was a time when having a blog was enough, but today (if you actually want to generate free, targeted traffic), you need to do more.

So how do you do it?

How do you build a “machine” that turns content into free, targeted traffic?

Fortunately, that’s exactly what you’re about to learn in this proven, step-by-step training…

FACT: Businesses Need Content Marketers

...Who Actually Know What They're Doing

I’m not going to sell you on the importance of content marketing.

If you’re here, you already know it’s an essential aspect of any digital marketing strategy, because content marketing:

  • Builds authority and credibility…
  • Engages and nurtures both prospects and customers by providing ACTUAL value, and most importantly it…
  • Enables your message to spread to new audiences organically (i.e. for free!)…

In other words, content marketing delivers traffic, leads and customers: The lifeblood of any business.

So that’s why businesses need content marketers.


A Career-Defining Question For Every Marketer, Entrepreneur, & Business Owner

(& the Talented Professionals Who Work For Them)

If there was a predictable, step-by-step method for attracting a steady surge of red-hot leads EVERY SINGLE DAY…

…without the crippling “what the heck do I do next?” syndrome…

…and (most importantly) without spending a single dime…

Would you finally feel confident enough to make creating a profitable content strategy your business’ #1 priority?

If your answer is “YES!” here’s what you need to know:

By the time you’re done, you’ll be uniquely qualified to help brands convert content into organic traffic and sales… automatically.

More specifically, you’ll be able to not only deliver fresh leads and customers… you’ll be able to deliver those leads and customers “organically”… even FREE!

Now, only one question remains:

What are YOU waiting for?

Deploy a Repeatable System for Building Content & Driving Traffic at Every Stage of the Customer Journey

  • Learn how to create your ideal Customer Avatar so you can architect a content strategy that easily attracts leads and buyers
  • The “GC = A” Content Marketing Formula that seamlessly connects the dots between content and sales
  • Identify the 4 core problems that plague virtually every business and how your content can remedy each one
  • Discover the 5 types of content you need in the “Awareness” stage to generate targeted leads and prospects
  • Master 4 content types that not only consistently drive leads, but convert those leads into serial, high-ticket buyers
  • Choose from 11 goals and 13 different types of content to create a content strategy that is laser-focused on moving the needle for your organization (building this content plan is a snap using our Content Marketing Plan worksheets)
  • Leverage 6 types of content that reduce churn, increase referrals and generate positive reviews (#4 will shock you)
  • Use easy to deploy content strategies that help you sell more… and more often

PLUS You’ll Know How To

Leverage 5 Types of Content & 7 Traffic Strategies to Boost Conversions & Generate Leads

There are 2 chief concerns when it comes to Content Marketing: WHAT are you going to create, and HOW are you gonna get eyeballs on it.

In this newly updated Mastery Course, you’ll work through a step-by-step process to create content that is proven to generate leads, convert leads into first-time buyers, and sell more to the customers you already have.

Model Your Content on 28 World-Class Examples from Titans of Industry

Discover how companies like Ben & Jerry’s, Nordstrom, Ramsey Solutions, Casper Sleep, and Lowe’s generate BILLIONS of impressions per day using easy to replicate, proven content strategies.

Use 5 Content “Wrappers” to Curate Your Editorial Calendar

Knowing WHEN to publish content is just as important as the content itself. Content Marketing expert Russ Henneberry’s “content wrappers” will not only help you determine what type of content to publish, but when to publish to generate the best possible engagement.

What Is A DigitalMarketer Certification?

DigitalMarketer Certifications tell the world (aka your customers and clients) that you understand and can apply proven strategies in all most important lever-pulling steps that propel any business.

Top-To-Bottom Insight

Proven Strategies & Playbooks

World-Class Instructors

Resume-Worthy Achievements

Retail Price: $495

Get This Course For Just $95 (Save 81%)


Get This Course For Just $495

Course Preview

The Content Marketing Formula

Do you need content? Great question! 

That depends on one thing….

Does your business need sales? 😉

In this short clip, Content Marketing Mastery instructor Russ Henneberry discusses the single most important thing your content must be able to do before you can sell to your audience.  

Course Details

In this 8-hour course you’ll learn everything you need to know about content marketing. You’ll learn about the right type of content for the right visitor, and exactly how to distribute it!

Module 1

Getting Started

Lesson 1: From the Author

Lesson 2: Here’s What to Expect  

Lesson 3: Content Marketing: The What and Why

Lesson 4: The Content Marketing Formula

Lesson 5: Create a Customer Avatar

Lesson 6: Content Marketing and the Customer Value Journey

Lesson 7: The Most Dangerous Myth in Content Marketing

Lesson 8: The “Content Baton”

Module 2

Content that Drives Awareness

Lesson 1: Content that Creates Awareness and Engagement

Lesson 2: Goals at the Awareness and Engagement Stages

Lesson 3: 5 Staple Content “Wrappers”

Lesson 4: Content-Type: Blog Article

Lesson 5: The 10-Point Blog Post Audit

Lesson 6: Content-Type: Podcast

Lesson 7: Content-Type: Video

Lesson 8: Content-Type: Social Update

Lesson 9: What Should My Post Be About?

Lesson 10: How Often Should I Post?

Lesson 11: How Should I Get Traffic to My Post?

Lesson 12: Engineering Engagement

Lesson 13: The Gate: From Awareness to Subscription

Module 3

Content that Generates Leads

Lesson 1: Content that Generates Leads

Lesson 2: Goals at the Subscribe Stage

Lesson 3: Content-Type: Lead Magnet

Lesson 4: 7 Types of Lead Magnets

Lesson 5: The Squeeze Page

Lesson 6: 5 Ways to Funnel Traffic to Your Squeeze Page

Lesson 7: The 10-Point Lead Magnet Audit

Lesson 8: Content-Type: Event

Lesson 9: In-Person Events at the Subscription Stage

Lesson 10: Online Events at the Subscription Stage

Lesson 11: The “Left Turn”: From Subscriber to First-Time Buyer

Module 4

Content That Sells

Lesson 1: Content that Sells More (and More Often)

Lesson 2: Goals at the Convert Stage

Lesson 3: Goals at the Ascend Stage

Lesson 4: Anticipating and Satisfying Intent

Lesson 5: Content-Type: Customer Story

Lesson 6: Content-Type: Product Demo

Lesson 7: Content-Type: Product Comparison

Lesson 8: Content-Type: Event

Lesson 9: The Gray Area Between Copywriting and Content Marketing

Lesson 10: Indoctrination and Onboarding: From Buyers to Loyal, Raving Fans

Module 5

Content that Increases Retention & Loyalty

Lesson 1: Content That Increases Customer Retention & Loyalty

Lesson 2: Leveraging Awareness Content

Lesson 3: Content-Type: Welcome Email

Lesson 4: Content-Type: About Page

Lesson 5: Content-Type: Packaging and Package Inserts

Lesson 6: Content-Type: Support Documentation

Lesson 7: Content-Type: Events

Lesson 8: Digging a Competitive Moat with Content Marketing

Get This Course For Just $95

Retail Price: $495 | Save 81%!


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What You'll Get

You’ll receive instant access to all 5 video modules that break down the essential skills needed to build a content marketing strategy that builds brand awareness, attracts leads, and converts your audience into loyal, repeat customers:

The modules are broken down into 53 close-captioned video lessons, led by Russ Henneberry. Russ is known for increasing leads, sales and retention for brands like DigitalMarketer, and CrazyEgg. He’s the founder of Modern Publisher and co-author of Digital Marketing for Dummies

After completion of each video lesson, our comprehensive 50 Question Final Exam will test your newly acquired knowledge of all things Content Marketing. 

Finally, upon passing the final exam you’ll receive a Credential Badge & Certificate from DigitalMarketer that you can print to show off in your office, on your website, or even display on your LinkedIn and other social media profiles. 

In addition to lifetime access to Russ’s expert instruction this course includes a downloadable Workbook and helpful, fill-in-the-blank guides so that you can: 

Through this course, you’ll finally understand the fundamentals of building a solid foundation using effective content throughout the Customer Value Journey.

Become a Certified Content Marketing Master

Plus, upon successful completion of the course and final exam you will also receive:

Get This Course For Just $95

Retail Price: $495 | Save 81%!


Get This Course For Just $495

Frequently Asked Questions

It depends on who you are… 

If you’re a business owner, this certification is a great way to learn demand-based traffic yourself. It’s also a great way to train and certify members of your own team to ensure that they’re up to speed on the latest trends and best practices. 

If you’re an agency, this certification is a tangible way to show that you are a Content Marketing Specialist, which could help you attract and retain better, higher-paying clients. 

If you’re a student, this certificate can set you apart from other graduates who merely have a business or marketing degree, but specialized skills that employers today are desperately seeking. 

If you’re an employee or marketing professional, this certificate can make you more valuable to your company, which is the surest way to get that raise or promotion you likely already deserve (but don’t have a tangible reason to request).

The certification itself is highly valuable if you need to set yourself apart from the competition. What’s far more valuable than any badge or certificate, however, is the actual knowledge you’re going to receive when you take this class and pass all the tests. You will know content marketing. I’ll say that again: YOU WILL KNOW CONTENT MARKETING.

Yes, you may retake the test up to 2 times (for a total of 3 attempts). After 3 failed attempts, you will be required to retake the class (which you can do for free) before attempting the final exam again.

You can move at your own pace! We understand that life happens and that just because you enroll today, that doesn’t mean you’ll be able to finish (or even start) the class this week. And that’s ok! Take as long as you like. We aren’t going anywhere, and neither is this certification.

This class is 8 hours of training, so if you are working at it full-time you could technically complete the class and take all the tests in one day (although this is not recommended). To fully understand and apply the materials, you should allow 3 – 7 days if you are working full-time, and 14 – 21 days if you are taking the class part-time.

No. A certification that can simply be purchased isn’t worth the paper it’s printed on. That’s why our courses are challenging. If we’re going to allow you to display a DigitalMarketer badge, you better believe you’re going to have to earn it.

The certification is actually included for free, with the class itself making up 100% of the cost. Consider the personalized certification and badge an added bonus and proof of your distinguished achievement as a Content Marketing Specialist.

You’ll find that the test is “satisfyingly difficult.” By that I mean, it’s difficult enough that you need to actually know the materials, but it isn’t tricky or difficult just for the sake of being difficult. That said, to preserve the exclusivity and importance of this designation, we have made the tests challenging. The questions do pertain to our proprietary methodologies, so you shouldn’t expect to pass the test just because you have taken other marketing trainings or courses in the past. This training is different, and the exams will reflect those differences.

This is an “on-demand” training that you can access at any time.

Once your payment is submitted, you will receive an email with your login details for our flagship product, DigitalMarketer Lab, where you’ll be able to access the training. It is a go-at-your-own-pace training so you don’t have to worry about missing anything

No problem. We offer a full 30-day money-back guarantee on your purchase, so if you don’t agree that it’s worth every penny, we will promptly refund your money. No questions asked. No hassle. 

Just send an email to, and if you’re still within the generous refund period, a member of the DigitalMarketer team will happily process your request.

At this time no scholarships are available. Fortunately, we have priced our classes so that they are affordable to all, especially compared to similar certification classes.

Use this letter template to emphasize your interest to management in DigitalMarketer’s Courses:

Hi [Boss’ Name],

I appreciate that our company has a culture of supporting continuing education, professional development, and a more diverse pool of future leaders.

To that end, you’ve also mentioned in the past that the company will cover expenses for us to continue our learning as long as it benefits our team.

I’d like to become certified with DigitalMarketer’s mastery course in [TOPIC]. This marketing training would allow me to become highly proficient, enabling me to contribute to the team in a bigger way.

Here’s the breakdown of the info for the training:

Date: This certification is online and on-demand

Cost: $[Cost of Course, Full or Discounted]

More info: [Link to certification]

Is this something that I can pursue through our department?

Please let me know if you have any concerns. I’d be happy to schedule a time for us to chat more about this opportunity.

Thank you for being open to these kinds of suggestions and for supporting my growth and development here.


[Your Name]

Get This Course For Just $95

Retail Price: $495  (Save 81%)

Get This Course For Just $495