* {
  font-family: 'Lato', sans-serif;
}

body {
  font-size: 20px;
}

p {
  color: #4A4A4A;
}

strong {
  font-weight: 600;
}

ul > li {
  color: #50A1D3;
}

ul > li > span {
  color: #4A4A4A;
}

ol > li {
  color: #50A1D3;
}

ol > li > span {
  color: #4A4A4A;
}

strong > p {
  color: #4A4A4A;
  font-weight: bold;
}

a:hover {
  text-decoration: none;
}

.hidden {
  display: none;
}

.opening-title {
  padding-top: 12%;
  color: #50A1D3;
}

.break-up-line {
  border-bottom: 1px solid rgb(139,139,139);
  width: 90px;
  margin: 0 auto;
  padding-top: 7px;
}

.white-link {
  color: #fff;
}

.white-link:hover,
.white-link:active {
  color: #fff;
}

.blue-background {
  background-color: #20415A;
  border: none;
}

.dropdown-menu.show {
  background-color: #20415A;
  margin: 0;
  border: none;
}

.dropdown-item:hover {
  background-color: #142938;
}

.blue-link {
  color: #50A1D3;
}

.blue-link:hover,
.blue-link:active {
  color: #fff;
}

.closing-space {
  padding-bottom: 10%;
}

.spacer-top {
  padding-top: 10px;
}

.intro-spacer {
  padding-top: 20px;
}

.image-fluid {
  width: 100%;
}

.small-text {
  font-size: 15px;
}

.bg-faded {
  background-color: #f7f7f9;
}

.navbar-static-top {
  width:100%;
  position:fixed;
  z-index: 500;
  background-color: #20415A;
}

.navbar-brand img{
  margin-left: 2em;
  width: 175px;
}

.navbar-brand .gears {
  width: 50px;
}

.nav-link {
  font-size: 14px;
  line-height: 2;
}

.button-inline {
  display: inline-block;
}

.button-border {
  width: 8em;
  -webkit-border-radius: .3rem;
     -moz-border-radius: .3rem;
          border-radius: .3rem;
  background-color: rgb(29,66,89);
  border-width: .2em;
  border-color: rgb(167,193,53);
  color: #BBD610!important;
}

.button-border:hover {
  color: #88A43D!important;
  cursor: pointer;
}

.btn-outline-success {
	border-width: 0em;
}

.btn-outline-success:hover {
  background-color: transparent;
}

.btn-outline-green {
  background: transparent;
  border: 1px solid #2eb863;
  color: #2eb863;
  cursor: pointer;
}

.btn-outline-green:hover {
  background: #2eb863;
  border-color: #2eb863;
  color: #ffffff;
}

.btn-green-solid {
  background: #2eb863;
  border: 1px solid #2eb863;
  color: #ffffff;
  cursor: pointer;
}

.btn-green-solid:hover {
  background: #48d27d;
  border-color: #48d27d;
  color: #ffffff;
}

#btn-x {
  display: block;
  color: white;
  height: 4em;
  padding-top: 1.5em;
}

.chapter-banner {
  background-repeat: no-repeat;
  background-color: #20415A;
  background-attachment: fixed;
  background-size: contain;
  height: 26em;
  z-index: -1;
  max-width: 100%;
  position: static;
  background-position: top center;
}

#main-body {
  z-index: 1;
  margin-top: -70%;
  background-color: white;
  max-width: 900px;
}

.chapter-header {
  width: 15%;
  margin: 0 auto;
}

#chapter-text {
  font-weight: 900;
  text-align: center;
  color: rgb(124,124,124);
  padding-top: 40%;
  margin-bottom: 0px;
  font-size: 24px;
}

#chapter-number {
  font-weight: 900;
  color: rgb(74,74,74);
  text-align: center;
  font-size: 100px;
  margin-top: -30%;
}

.chapter-header-line {
  border-style: solid;
  border-color: #50A1D3;
  background-color: #50A1D3;
  width: 115px;
  height: 25px;
  align-content: center;
  margin: 0 auto;
  margin-top: -69%;
}

.chapter-title {
  text-align: center;
  padding-top: 20px;
  padding-bottom: 20px;
}

.chapter-subtitle {
  color: #4a4a4a;
  font-size: 24px;
  font-weight: 700;
  margin-bottom: 24px;
  text-align: center;
}

.title-text {
  margin-top: 20px;
  margin-bottom: 0px;
  font-weight: 700;
  color: rgb(74,74,74);
  font-size: 40px;
}

#chapter-sidebar {
  display: block;
  position: sticky;
  position: -webkit-sticky;
  z-index: 2;
  top: 20%;
  width: 250px;
  margin-left: 3%;
  margin-top: 2%;
}

.chapter-sidebar-text {
  font-size: .7em;
  font-weight: 900;
  float: left;
  margin-left: 0.9rem;
  margin-bottom: 0.7rem;
  color: #E4E4E4;
}

.chapter-sidebar-group:hover > .chapter-sidebar-text {
  color: #4A4A4A;
}

.active > .chapter-sidebar-text {
  color: #4A4A4A;
}

.chapter-sidebar-group {
  display: flex;
}

.chapter-sidebar-group:hover > .chapter-sidebar-line {
  border-style: solid;
  border-color: rgb(60,88,109);
  background-color: rgb(60,88,109);
  width: 1px;
  height: 17px;
  float: left;
  margin-top: 3px;
}

.active > .chapter-sidebar-line {
  border-style: solid;
  border-color: rgb(60,88,109);
  background-color: rgb(60,88,109);
  width: 1px;
  height: 17px;
  float: left;
  margin-top: 3px;
}

.active:hover > .chapter-sidebar-text {
  visibility: inherit;
}

#sharing-sidebar {
  display: block;
  position: sticky;
  position: -webkit-sticky;
  z-index: 2;
  top: 30%;
  margin-top: 2%;
  float: right;
  margin-right: 8%;
}

.share-icon {
  border-radius: 50%;
  display: block;
  height: 40px;
  width: 40px;
  margin: 15px 0;
  text-align: center;
}

.share-icon-twitter {
  background-color: #00aced;
}

.share-icon-twitter:hover {
  background-color: #0084b4;
}

.share-icon-linkedin {
  background-color: #0077B5;
}

.share-icon-linkedin:hover {
  background-color: #00547F;
}

.share-icon-facebook {
  background-color: #3b5998;
}

.share-icon-facebook:hover {
  background-color: #2D4373;
}

.share-icon-email {
  background-color: #5fb8d9;
}

.share-icon-email:hover {
  background-color: #438CB9;
}

.quick-nav-button {
  color: #fff;
  line-height: 2;
}

.quick-nav-button:hover {
  color: #fff;
}

.block-quote {
  text-align: center;
  border-left: 5px solid #50A1D3;
  border-right: 5px solid #50A1D3;
  margin: 65px 0px 35px;
}

.twitter-button {
  text-align: center;
  background-color: #50A1D3;
  width: 50px;
  margin: 40px auto;
  color: white;
  padding: 8px;
  position: relative;
}

.twitter-button::before {
  content: "";
  border-left: 10px solid transparent;
  border-right: 10px solid transparent;
  border-bottom: 10px solid #50A1D3;
  position: absolute;
  left: 50%;
  transform: translateX(-50%);
  top: -10px;
}

.body-margin {
  margin: 0 100px 0 100px;
}

.tweet-image {
  margin: 90px 0 80px 0;
  width: 100%;
  height: 280px;
}

#value-journey-worksheet {
  display: block;
  margin: 30px auto 10% auto;
  width: 90%;
  border-width: 0px;
}

.no-bullet {
  list-style: none;
}

.no-gutter {
  padding: 0px;
}

.example-image {
  width: 90%;
  margin: 5%;
}

.image-caption {
  text-align: center;
  margin-top: -20px;
  margin-bottom: 40px;
}

.step-header {
  margin-top: 10%;
}

.step-text {
  font-size: 30px;
  font-weight: bold;
  color: rgb(91,91,91);
}

.step-header-line {
  border-style: solid;
  border-color: #50A1D3;
  background-color: #50A1D3;
  width: 100%;
  height: 9px;
  align-content: center;
  margin: 0 auto;
  margin-top: -30px;
  margin-bottom: 30px;
}

#button-nav-box {
  padding-top: 10%;
  text-align: center;
}

.btn-info {
  display: inline-block;
  -webkit-border-radius: .3rem;
     -moz-border-radius: .3rem;
          border-radius: .3rem;
  width: 160px;
  height: 10%;
  margin: 0 auto;
}

.extra-long {
  width: 200px;
}

.extra-extra-long {
  width: 250px;
}

.very-long {
  width: 55%;
}

#btn-solid {
  font-size: 16px;
  padding: 15px 0 15px 0;
  background-color: rgb(56,166,207);
  border-color: rgb(56,166,207);
  border-width: 3px;
}

#btn-solid:hover {
  background-color: #438CB9;
  border-color: #438CB9;
}

#btn-ghost {
  /*margin-left: 30px;*/
  background-color: #fff;
  color: rgb(56,166,207);
  font-size: 16px;
  padding: 15px 0 15px 0;
  border-width: 3px;
  border-color: rgb(56,166,207);
}

#btn-ghost:hover {
  background-color: #50A1D3;
  color: #ffffff;
}

.bottom-nav-text {
  text-align: center;
  color: rgb(124,124,124);
  padding-top: 40%;
  margin-bottom: 0px;
}

#bottom-chapter-section {
  position: relative;
  bottom: 23.5%;
  margin-top: 6%;
}

.bottom-chapter-header {
  width: 15%;
  margin-left: 25%;
}

.blue-hover:hover {
  background-color: rgba(80, 161, 211, .1);
}

.bottom-chapter-number {
  font-family: 'Roboto', sans-serif;
  font-weight: 900;
  color: rgb(74,74,74);
  text-align: center;
  font-size: 50px;
  margin-top: -50%;
}

.bottom-chapter-line {
  border-style: solid;
  border-color: #50A1D3;
  background-color: #50A1D3;
  width: 55px;
  height: 10px;
  align-content: center;
  margin: 0 auto;
  margin-top: -100%;
}


.bottom-chapter-image {
  height: 100px;
  width: 215px;
  margin-top: 20px;
}

.bottom-chapter-desc {
  width: 300px;
  margin-top: 40%;
  margin-bottom: 70%;
  font-style: bold;
}

.bottom-chapter-desc:hover, .bottom-chapter-number:hover {
  color: #9B9B9B;
}

.bottom-chapter-desc:hover {
  text-decoration: underline;
}

#bottom-chapter-section-index {
  padding-top: 4%;
}

#bottom-chapter-section-index > .row {
  margin-top: 8%;
}

.bottom-chapter-text {
  margin-bottom: 7px;
  color: rgb(124,124,124);
}

.bottom-chapter-text-index {
  text-align: center;
  font-size: .8em;
  margin-bottom: 7px;
  color: rgb(124,124,124);
  font-weight: 600;
}

.bottom-chapter-number-index {
  font-size: 3.5em;
  margin-top: -17%;
  text-align: center;
  font-weight: 900;
  color: rgb(74,74,74);
}

.bottom-chapter-line-index {
  border-style: solid;
  border-color: #50A1D3;
  background-color: #50A1D3;
  width: 5.2em;
  height: .6em;
  margin: 0 auto;
  margin-top: -2.4em;
}

.bottom-chapter-title-index {
  color: #50A1D3;
  margin: 0 auto;
}

.bottom-chapter-desc-index {
  font-size: 16px;
}

.footer-blue {
  height: 10em;
  background-color: rgb(32, 65, 90);
  text-align: center;
  position: relative;
  bottom: 23.5%;
}

.footer-text {
  color: #fff;
  padding-top: 6%;
}

.green-link {
  color: #BBD610;
}

.green-link:hover {
  color: #88A43D;
}

#main-top-wrapper {
    text-align: center;
    position: relative;
}

.nav-grey .col-md-12 {
    float: left;
    width: 100%;
    text-align: left;
}

.footer-gears {
    position: absolute;
    right: -30px;
    top: -93px;
    width: 8.5em;
    z-index: 8;
}

#footer-wrapper {
  background-color: #303030;
  padding: 45px 0 25px;
  font-size: 14px;
  margin-top: 7em;
}

#footer-wrapper ul {
  list-style: none;
}

#footer-wrapper a {
  color: #828282;
}

#footer-wrapper a:hover {
  color: #8aba49;
}

.footer-message p.lead {
    font-size: 3.5em;
    font-weight: 500;
    margin: 0 0 5px;
    line-height: 42px;
    color: #fff;
}

.footer-message p.lead-sm {
    font-size: 22px;
    line-height: 1;
    font-weight: 700;
    letter-spacing: -0.5px;
    text-transform: uppercase;
    color: #fff;
}

.footer-logo {
  height: auto;
  max-width: 100%;
}

.fa-lg {
    padding-left: 16px;
    font-size: 26px;
}

/*IMAGES*/

.image-block {
  text-align: center;
}

/*Chapter 1*/
#godaddy-image {
  max-width: 500px;
}

#dm-image {
  max-width: 500px;
}

/*Chapter 2*/
#aec-image {
  max-width: 400px;
}

#ad-retargeting-image {
  max-width: 500px;
}

#facebook-lead-ads-image {
  max-width: 500px;
}

#dm-resume-image {
  max-width: 480px;
}

/*Chapter 3*/
#jester-village-dental-image {
  max-width: 430px;
}

#interest-targeting-image {
  max-width: 350px;
}

#completed-ad-grid-image {
  max-width: 550px;
}

/*Chapter 4*/
#social-chart-2-image {
  max-width: 449px;
}

#creating-native-image {
  max-width: 550px;
}

#thinkwithgoogle-image {
  max-width: 490px;
}

#mailchimp-image {
  max-width: 492px;
}

/*Chapter 5*/
#amazon-image {
  max-width: 568px;
}

/*Chapter 7*/
#marketing-funnel-image {
  max-width: 550px;
}

#post-sale-metrics-image {
  max-width: 480px;
}

/*Chapter 8*/
#conversion-image {
  max-width: 300px;
}

#life-percentage-image {
  max-width: 300px;
}

.modal-dm .modal-dialog {
  max-width: 700px;
}

.modal-dm .modal-content {
  background: #f7f7f7;
  height: 100%;
  min-height: 580px;
}

.modal-dm .modal-body {
  display: flex;
}

.modal-dm .modal-header {
  border-bottom: 0;
}

.modal-dm .modal-subtitle,
.modal-dm .modal-title {
  letter-spacing: -.03em;
  margin: 0;
  text-align: center;
}

.modal-dm .modal-subtitle {
  color: #3e474f;
  font-size: 24px;
}

.modal-dm .modal-title {
  font-size: 32px;
  line-height: 1.2;
}

.modal-dm .col-form-legend {
  padding-top: 0;
}

.modal-left {
  float: left;
  padding: 0 0 15px 0;
  width: 100%;
}

@media (min-width: 600px) {
  .modal-left {
    padding: 38px 22px 25px 0;
    width: 34%;
  }
}

.modal-right {
  float: right;
  padding: 0 22px 15px 0;
  width: 100%;
}

@media (min-width: 600px) {
  .modal-right {
    width: 66%;
  }
}

.modal-right label {
  font-size: 1rem;
}

.modal-right__header {
  margin-bottom: 15px;
}

.modal-left__image {
  -webkit-transform: rotate(-5deg);
  transform: rotate(-5deg);
  max-width: 100px;
  width: 100%;
  margin: 0 auto;
  display: block;
}

@media (min-width: 600px) {
  .modal-left__image {
    max-width: 240px;
  }
}

.modal-dm .modal-confirmation {
  -webkit-align-self: center;
  align-self: center;
  width: 100%;
  -webkit-transform: translateY(-50%);
  transform: translateY(-50%);
}

.close {
  cursor: pointer;
}

.form-disclaimer {
  font-size: 14px;
  line-height: 1.4;
  margin-bottom: 0;
}

.form-disclaimer a {
  color: #c1c4c7;
}

.dm-banner {
  background: #f3f3f3;
  -webkit-border-radius: .25rem;
  -moz-border-radius: .25rem;
  border-radius: .25rem;
  margin-bottom: 40px;
  margin-top: 40px;
  padding: 18px;
}

.dm-banner__wrapper {
  width: 100%;
}

.dm-banner__image {
  width: 175px;
}

@media (min-width: 992px) {
  .dm-banner__image {
    float: left;
  }
}

.dm-banner__image img {
  height: auto;
  max-width: 100%;
  -webkit-transform: rotate(-4deg);
  transform: rotate(-4deg);
}

.dm-banner__content {
  width: 100%;
}

@media (min-width: 992px) {
  .dm-banner__content {
    float: right;
    width: calc(100% - 200px);
  }
}

.dm-banner--title {
  color: #333;
  font-size: 32px;
  font-weight: 900;
  letter-spacing: -.03em;
  line-height: 1.1;
  margin-top: 0;
  max-width: 380px;
  opacity: .82;
  padding-top: 0;
  text-transform: capitalize;
}

@media (min-width: 992px) {
  .dm-banner--title {
    margin-top: 12px;
  }
}

.dm-banner--copy {
  line-height: 1.3;
}

.mb-0 {
  margin-bottom: 0;
}

/*RESPONSIVENESS*/

@media only screen and (min-width: 801px) {
  .hidden-lg {
    display: none!important;
    visibility: hidden!important;
  }

}

@media only screen and (max-width: 1300px) {
  .chapter-banner {
    height: 20em;
  }

}

@media only screen and (max-width: 1000px) {
  .chapter-banner {
    height: 15em;
  }

}

@media only screen and (max-width: 800px) {
  .row {
    display: inherit;
  }

  .navbar-brand {
    margin: 0 auto;
  }

  .navbar-brand img {
    margin-left: 0;
  }

  .chapter-banner {
    height: 17em;
    background-position: center center;
    background-attachment: inherit;
    background-size: cover;
  }

  .body-margin {
    margin: 0 10px 0;
  }

  .gears, #chapter-sidebar {
    display: none;
  }

  #sharing-sidebar {
    display: flex;
    position: relative;
    float: none;
    justify-content: center;
    margin-right: 0;
  }

  .share-icon {
    margin-left: 15px;
  }

  #main-body {
    margin-top: 0;
  }

  .chapter-header {
    transform: translate(-50%);
    margin-left: 50%;
    width: inherit;
  }

  #chapter-text {
    padding-top: 0;
  }

  #chapter-number {
    margin-top: -21%;
  }

  .chapter-header-line {
    margin-top: -47%;
  }

  .bottom-chapter-header {
    margin-left: 15%;
  }

  .bottom-chapter-line {
    margin-top: -78%;
  }

  .bottom-chapter-desc {
    width: 200px;
  }

  .footer-gears {
    position: inherit;
  }

  .footer-message {
    padding: 35px;
  }

  .social-links {
    text-align: center;
  }

  .footer-text {
    padding: 13% 3% 0 3%;
  }

  .bottom-chapter-number-index {
    margin-top: -8%;
  }

  .bottom-chapter-header-right-index {
    margin-top: 15px;
  }

  .hidden-sm {
    display: none!important;
    visibility: hidden!important;
  }
}
