The Ultimate Email Marketing Certification for the Modern Marketer
Become a Certified Email Marketing Master
Follow along with these email marketing masters as they show you how to skyrocket your subscribers, drive up deliverability, increase your open rates, and craft high-converting copy so you can create an ATM-like asset that will pay you for years to come.
"Email Is Dead"…
It’s just one of those pesky perpetuations that continues to go around.
Kinda like hanging upside down will make you taller. (Don’t ask. 😐)
With every new channel or regulation, that drum begins to beat again.
To relieve your suspense….it just ain’t true.
Do you know how I know?
I could go on and on citing different sources and throwing facts and figures at you (which I’ll do in a minute) but the truth is much more obvious than that.
Let me ask you one simple question…
Did you check your email today?
I bet I know the answer, so I’ll ask you a more appropriate question.
How many times have you checked your email today?
Heck, I’ll even do you one better… How did you find yourself on this page? 🙂
Yes, there are a number of ways you could have landed here, but the chances are you landed on this page because of an email.
Do you know how I know? Because we track it.
Check this out…
The screenshot above is of a report showing sales units by channel for a promotion we ran recently.
Email was responsible for 84% of sales.
This is a similar recent report showing the revenue by channel across a handful of promotions. Email was responsible for 65% of the money that came in.
The fact of the matter is…
Email Is Still The Backbone of This Business.
Hands Down There Is No Other Marketing Channel That Provides More Sales Volume, Velocity, or ROI Than Email.
And just so that isn’t passed off as opinion, here are a few of those smart-kid stats I mentioned earlier:
OptinMonster reports, when compared to the “Big 3” of social media (Facebook, Instagram, and Twitter), email’s average open rate is 22.86% with a click-through rate of 3.71%, whereas social media’s engagement rate comes in at 0.58%.
Not to mention, of the 4 billion active users above the age of 15, 99% of us check our email EVERYDAY and some of us as many as 20 times a day. (that’s crazy). *
So with all those eyeballs, it’s no wonder why email drives anywhere between $36 – $44 in revenue for every dollar spent (convert that to a percentage and it’ll make your head spin).
That means, on average, email marketing comes in at a jaw-dropping 36 – 44x ROI, which makes it by far the most profitable sales channel available. (Compare that to 1.5x ROI on Facebook.)*
Well then the obvious question is…
“If that’s the case Ryan, then where is all my dang moolah?!“
Well, it would be a lie to say that email marketing hasn’t gotten hard. Like real hard.
Building a list has become much more expensive.
…Regulations have increased.
…Deliverability is complicated.
…Inboxes have never been more crowded and,
…Prospect’s trust has never been harder to earn.
It’s not a surprise there is a lot of confusion, fear, and frustration these days.
CPLs are up, open rates are down, and promotional folders are like fly paper made out of gorilla glue dipped in honey.
Marketers report their lists are lifeless, they can’t convert customers, and, of course, “email is dead.”
Well, we can promise you from the hundreds of thousands of dollars in our own internal email-driven revenue each month, as well as the millions a month made collectively by the instructors of this course…that is simply not true.
In fact, right now, as you’re reading this, it’s our opinion that …
Whether Your List Size Has Stalled, Your Open Rates Have Fallen Through The Floor, or Your Copy Just Doesn't Convert Like It Used To…
You Can Still Build an 'ATM'-like Asset That Spits Out Sales With The Push Of A Button...
...And Your List Will Love You & Look Forward To Your Emails.
That’s why we gathered some of the world’s top mailers and had them create the ultimate email marketing manual for 2022.
Email Marketing Mastery
This certification is designed to give you the knowledge, skills, and confidence to strategically use email marketing to grow your business.
Once you have this updated email manual, you will have:
- Complete confidence in a comprehensive email strategy that will provide repeatable & reliable revenue for you or your company
- Fully written emails and ready-to-send campaigns that will drive dollars into your business almost immediately
- Swipe files & fill-in-the-blank templates for everything from landing pages to lead magnets to emails and campaigns so you are ready to hit ‘send’ as soon as your finished
- Total optimism about the future of email (and your ability to leverage it) to hit your goals and connect with your customers
This Newest Certification Covers Every Aspect of the Email Marketing Journey
…But, Most Importantly, This Is An ACTIVE Course
The Email Marketing Mastery certification provides a concrete, step-by-step process for developing and executing successful email marketing campaigns from some of the most successful email marketers in the world right now.
This comprehensive 10-module program covers everything you need to know to create successful email marketing campaigns that achieve your goals.
From strategic planning and list building, to tactical execution and measurement, you’ll learn everything you need to create an email strategy that engages and converts.
You’ll learn how to create engaging content, measure your results, and troubleshoot any problems along the way.
In addition to the comprehensive modules, you’ll also receive a workbook packed with notes, tools, templates, and worksheets so you can put what you’ve learned into action.
Using these tools to their full advantage means walking away with emails completed, copywriting integrated, and reports in place to measure success.
You will have a repeatable & reliable process to continue to grow email as a successful marketing channel.
This course is perfect for anyone who wants to increase their email marketing skills and improve their results.
Become a Certified Email Marketing Master
Plus, upon successful completion of the course and Final Exam you will also receive:
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What Will I Learn?
Module 1 Overview
Email and the Customer Value Journey
Learn the role of digital marketing and how to leverage it in today’s business world.
Introduction to the Customer Value Journey
The Customer Value Journey for Email
Module 2 Overview
What to Know About Email
Three Types of Email
Two Ways to Send Email
Module 3 Overview
The Psychology and Science of Email
Why Email Matters
Email as Funnel Kickoff
Think like a Marketer
Module 4 Overview
Building an Email List
An Introduction to Lead Magnets
Lead Magnets: Downloadable Reports
Lead Magnets: Widgets, Tools and Templates
Lead Magnets: Assessments, Quizzes, and Surveys
Lead Magnets: Videos, Webinars, Online Events
Lead Magnets: Coupons, Contests, Discounts
Five Landing Page Essentials
Landing Page Example: Facebook Ad Template Library
Landing Page Example: Hiring Guide
Action Step: Create a Lead Magnet
How to Build Traffic Preview
Bonus: Dynamic Opt-Ins
Module 5 Overview
Developing an Email Calendar and Funnel
Creating an Email Calendar
Kickoff: Email As Funnel
Funnel Design and Architecture
Action Step: Create Your Funnel
Bonus: Legal List Building
Module 6 Overview
Five Foundational Email Campaigns
5 Types of Email Campaigns
3 Case Studies Intro
Example Indoctrination Campaigns
Example Conversion Campaigns
Example Ascension Campaigns
Example Segmentation Campaigns
Re-Engagement Campaign Examples
3 Types of Email Metrics
Benchmarking Your Email Performance
Module 7 Overview
How to Monetize Your List
Why Email Marketing Matters for Monetization
Email Marketing Myths and Misconceptions
Mediocre Copywriting is Doomed
Why Email Marketing is More Important Now Than Ever Before
3 Biggest Mistakes in Email Marketing (and How to Avoid Them)
3 Core Revenue Generators for Every Business
10 Reasons to Be Sending Promotions to Your Email List
The 3 Email Framework to Prime and Prep Your Audience to Buy
The IGNITE Framework to Prime and Prep Your Audience to Buy
Action Step: Create Your Six Emails
Module 8 Overview
How to Copywriting and Design
Introduction to Email Copywriting
Creating Your Hook
Writing Your Email
Improving Emails so They Actually Are Read
How Long Should an Email Be?
How Often Can I Promote via Email
Structuring Email Promotions
4 Types of Subject Lines
Cutting the Fluff
Module 9 Overview
Measuring Your Email Marketing
Queuing More Opens
Getting More Clicks
Benchmarking Your Results- Email Metrics and KPIs
What to Track and When to Track It
Email Stat Tracking Sheet DEMO
Module 10 Overview
Iterating and Improving
Ranking Your Email
In this clip, DigitalMarketer’s co-founder CEO Ryan Deiss discusses how the T-shaped marketer is an asset to any business—whether you work for yourself, or someone else.
Customer Success Stories
Meet Your Instructors
Richard is our Resident “jack-of-all-trades.” Not only is he an email marketing and deliverability maestro, but he also crafts and executes all of DigitalMarketer’s sales funnels and conversion campaigns.
Over the past 12 months Richard has managed well over a BILLION email sends (in multiple marketing), created & implemented strategies to overcome major changes in Yahoo, Hotmail & Gmail algorithms, tripled email open rates, doubled email clickthrough rates and generated over $20MM in revenue from email marketing alone!
Since 2011, Alex has helped launch several successful brands and has proudly partnered with many of the hottest transformational authors and businesses on the planet, writing high-converting sales copy, scaling multi-million dollar brands, and crafting iconic promotional campaigns.
After over a decade in the online marketing world, it is Alex’s conviction that connection and conversion are not mutually exclusive. Effective copywriting today must combine proven marketing principles of the past with modern-day branding and authentic storytelling.
That’s why in 2019 Alex launched The Copy Posse — a boutique agency, online academy and now 100,000+ strong global crew of authentic copywriters with a passion for creating community, credibility, and conversions with nothing but powerful and precise wording.
Dave is a dynamic and dedicated Digital Marketing Expert, Business Strategist and Inspired Speaker and Trainer. Founder & CEO of Joza Marketing and Creator of his famous 2-Day Business Intensives, Dave’s high impact strategies and done-for-you services get more Customers into your business, more Productivity from your day, and more Excitement into your Life!
As a seasoned Project Manager, Dave has also managed dozens of projects across several industries with small business and Fortune 500 companies alike. Dave gets results, period. His extensive experience and MBA in Information Systems allows him to add immediate value to business growth. In a recent engagement, he implemented best-of-breed methodologies and strategies on a major, high-profile project coming in exactly on time and more than 50% under budget.
Hamoon Green is the CEO & Chief Strategist of Quick Boost Marketing. He helps 7-8 figure e-commerce brands generate 30% – 40% of their total revenue through email marketing and marketing consultation.
Refugee turned Teacher, Rapper + Songwriter at Warner Chappell, then turned Marketing Nerd & Copywriting Flamethrower. Helping 7-Figure brands easily add 30% – 50% in revenue through email marketing. Oh, and he is helping a German 7-figure beauty brand generate 51% of their revenue through – you guessed it – email marketing.
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Become A Certified Email Marketing Specialist
Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of email marketing.
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Frequently Asked Questions
The certification itself is highly valuable if you need to set yourself apart from the competition. What’s far more valuable than any badge or certificate, however, is the actual knowledge you’re going to receive when you take this class and pass all the tests. You will have the foundation to understanding every single aspect of email marketing.
Yes, you may retake the test up to 2 times (for a total of 3 attempts). After 3 failed attempts, you will be required to retake the class (which you can do for free) before attempting the final exam again.
You can move at your own pace! We understand that life happens and that just because you enroll today, that doesn’t mean you’ll be able to finish (or even start) the class this week. And that’s ok! Take as long as you like. We aren’t going anywhere, and neither is this certification.
This class is 6 hours of video training, so if you are working at it full-time you could technically complete the class and take all the tests in one day (although this is not recommended). To fully understand and apply the materials, you should allow 3 – 7 days if you are working full-time, and 14 – 21 days if you are taking the class part-time.
No. A certification that can simply be purchased isn’t worth the paper it’s printed on. That’s why our courses are challenging. If we’re going to allow you to display a DigitalMarketer badge, you better believe you’re going to have to earn it.
The certification is actually included for free, with the class itself making up 100% of the cost. Consider the personalized certification and badge an added bonus and proof of your distinguished achievement as a Digital Marketing Specialist.
You’ll find that the test is “satisfyingly difficult.” By that I mean, it’s difficult enough that you need to actually know the materials, but it isn’t tricky or difficult just for the sake of being difficult. That said, to preserve the exclusivity and importance of this designation, we have made the tests challenging. The questions do pertain to our proprietary methodologies, so you shouldn’t expect to pass the test just because you have taken other marketing trainings or courses in the past. This training is different, and the exams will reflect those differences.
According to Return Path, email is consistently ranked as the “highest ROI marketing activity.” No matter what company, industry, or focus EVERY business needs a talented email marketer to make the cash register ring.
Whenever you purchase a course, you get lifetime access to that version of the course. At DigitalMarketer, we always strive to deliver the most up-to-date content possible in our certification courses. To do so we occasionally make small changes through “quality of life” updates, and at times it is appropriate to update a course in its entirety.
Any future “quality of life” updates to a course are included with your purchase of the course; but, when a course is completely updated with new instructors and updated content, that is considered a separate product and would not be included in your course purchase.
The new course would have to be purchased separately to receive access.