Mastery Course & Certification

Become a Certified Direct-Response Copywriter

Learn the secret strategies for crafting gripping sales copy that seizes attention and sparks desire for your product or service

What You’ll Learn

A System To Help Your Offers Stand Out From the Competition

As a copywriter, marketer, or business owner, you know that the competition is stiff. You’re constantly struggling to stand out in a sea of options that is growing bigger everyday. In this Certification Course, you’ll learn how to create a unique messaging strategy that sets you apart and shows prospects why your product or service is the BEST option.

Classic, Direct-Response Copywriting Conventions… Updated for an Online Audience

Learn the timeless secrets of “persuasion in print” from the experts at AWAI, the world’s #1 trainer of six- and seven-figure copywriters…and discover how to apply those time-tested strategies in today’s digital media landscape! This is the secret to writing better-performing ads, blog posts, emails, sales pages, and really anything that moves the needle for your business.

Winning Copy Structure For Every Industry & Business

Along with each new revolutionary copywriting tactic in this course, you’ll get shining samples and examples of compelling copy from every type of business and industry out there: ecommerce, B2B, B2C, services companies, nonprofits, agencies, and more.

A Treasure Trove of Copywriting Templates, Tips & Tactics

You’ll learn all the most closely guarded secret strategies used by the world’s top copywriters, like “The Golden Thread,” “The 4-Legged Stool,” “The Power of One,” and much more. Plus, you’ll get the ultimate copywriting resource in our “Master Copywriting Checklist” with 36 essential copywriting secrets that you need to be leveraging in your offers.

Course Certification & Badge

About Your Instructor

Pam Foster

Pam Foster is the Director of Copywriting Training for AWAI, the world's leading provider of online and live copywriting training and business-building programs. She's been a member of AWAI since 2005, and is a frequent speaker at their live training events. She's also the author of several AWAI online training programs on web copywriting and choosing a niche industry for success... and she won AWAI's $10K Copywriting Challenge in 2009.

Become a Certified Direct-Response Copywriting Master

  • Leverage the metaphor of “The 4-Legged Stool” to consistently create powerful, well-balanced promotions…
  • The secret of “The Big Idea,” and how this simple concept can transform an average promotion into a compelling piece of sales copy that keeps readers riveted…
  • Learn how to dramatize your product’s benefits through the power of story, using the same 5-step system employed by one of the world’s top professional copywriters…
  • Identify your prospect’s core buying emotion, and write a promotion that triggers their deepest desires with hard-hitting copy that SELLS…
  • What “The 4 U’s” are, and how to use them to write headlines that will grab your prospect’s attention and make them eager to read more…
  • Get our “Master Copywriting Checklist” with 36 essential copywriting secrets from the world’s top “A-List” copywriters…
  • Determine your prospect’s awareness level and use it to write copy that grabs attention and speaks directly to “the conversation in their head”…
  • Download the “Buyer Persona Worksheet” and learn how to create an in-depth psychological buyer persona just like the pros (HINT: once you get this right, it’s easy to find the right messages to talk about in your copy!)…
Our brand new interface makes it easy for you to navigate and consume the content and track your progress on the way to becoming a Certified Copywriting Master.
  • Learn how to conduct research like a pro with our “Copywriting Mastery Research Checklist” (hint: this is an essential component of writing a breakout salespage)…
  • The “3 Rules of Selling” that all copywriters should have taped to their computer monitor…
  • Download our “Hall-of-Fame Swipe File of Classic Sales Letters” so you can “steal” the best secrets from 100 years of tested, proven sales promotions and apply them to your projects…
  • Discover how to structure effective copy for ANY company or industry, with show-and-tell samples from ecommerce, B2B, B2C, service companies, nonprofits, and more…
  • Conduct research like a pro with our “Copywriting Mastery Research Checklist” (hint: this is an essential component of writing a breakout salespage)…

Become a Certified Copywriting Master

Frequently Asked Questions

A: It depends on who you are... If you're a business owner, this certification is a great way to learn demand-based traffic yourself. It's also a great way to train and certify members of your own team to ensure that they're up to speed on the latest trends and best practices. If you're an agency, this certification is a tangible way to show that you are a Content Marketing Specialist, which could help you attract and retain better, higher-paying clients. If you're a student, this certificate can set you apart from other graduates who merely have a business or marketing degree, but specialized skills that employers today are desperately seeking. If you're an employee or marketing professional, this certificate can make you more valuable to your company, which is the surest way to get that raise or promotion you likely already deserve (but don't have a tangible reason to request).

A: The certification itself is highly valuable if you need to set yourself apart from the competition. What's far more valuable than any badge or certificate, however, is the actual knowledge you're going to receive when you take this class and pass all the tests. You will know paid traffic. I'll say that again: YOU WILL KNOW PAID CONTENT MARKETING.

A: Yes, you make retake the test up to 2 times (for a total of 3 attempts). After 3 failed attempts, you will be required to retake the class (which you can do for free) and all the module quizzes prior to attempting the final exam again.

A: You can move at your own pace! We understand that life happens, and that just because you enroll today that doesn't mean you'll be able to finish (or even start) the class this week. And that's ok! Take as long as you like. We aren't going anywhere, and neither is this certification.

A: This class is 8 hours of video training, so if you are working at it full-time you could technically complete the class and take all the tests in one day (although this is not recommended). To fully understand and apply the materials, you should allow 3 - 7 days if you are working full-time, and 14 - 21 days if you taking the class part-time.

A: No. A certification that can simply be purchased isn't worth the paper it's printed on. That's why our courses are challenging. If we're going to allow you to display a DigitalMarketer badge, you better believe you're going to have to earn it.

A: Right now the cost for the class is $495. Ordinarily the sit fee for the certification exam is $500, but currently we have waved that fee and are allowing students to take the exam up to 3 times for free. This will change in the future, at which time we may allow non-certification candidates to audit our classes at a discounted rate, but the price will never be lower than $495.

A: You'll find that the test is "satisfyingly difficult." By that I mean, it's difficult enough that you need to actually know the materials, but it isn't tricky or difficult just for the sake of being difficult. That said, to preserve the exclusivity and importance of this designation, we have made the tests challenging and the questions do pertain to our proprietary methodologies, so you shouldn't expect to be able to pass the test just because you have taken other paid traffic trainings or courses in the past. This training is different, and the exams will reflect those differences.

A: At this time no scholarships are available. Fortunately we have priced our classes so that they are affordable to all, especially compared to similar certification classes.

Become a Certified Copywriting Master