This book is based on a really powerful assumption:
Most startups fail not because they have a bad product, but because they can’t get any traction.
Traction refers to your ability to grow by acquiring new customers, and it trumps just about everything else in a startup. Nothing else—creating a great product, assembling an awesome team, raising a bunch of capital—compares to traction in terms of importance.
And in this book you’ll learn how to leverage 19 separate channels to build your customer base. These channels include all the typical digital channels (social advertising, search engine marketing, content marketing, etc.), but also less-crowded platforms like trade shows, affiliate programs, sales, existing platforms, and speaking engagements.