The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage

Sometimes as marketers we forget that the most important part of your company’s marketing success isn’t your ads, your content, or your funnel. Ultimately, the most important thing is the experience your customers have with your product or service.

And in this book, you’ll learn how to apply the Agile methodology to deliver a superior customer experience that will drive great reviews, word of mouth, and repeat purchases. You’ll also discover why it’s becoming increasingly important for marketers to work together with product management to ensure that your company is delivering the best product possible—essentially baking your marketing message directly into your product or service.