This might sound like a book that belongs on a biologist’s bookshelf, not a marketer’s. But trust me—the information in this book is pure gold if you give it a chance.
In Meet Your Happy Chemicals, Loretta Breuning gives you a thorough walkthrough of your feel-good chemicals:
Dopamine, serotonin, endorphin, and oxytocin.
As a marketer, understanding how our feel-good chemicals work will give you the competitive advantage of knowing how to spark positive feelings in your leads, fans, and customers—ultimately delivering a customer experience that keeps people coming back again and again.
(Note: the book has been republished with a new title, which you can get here.)