Category
Author
Summary
Published on:
Brainstorming your next product? If so, definitely bump this book up in your queue.
And by “bump it up in your queue,” what I really mean is, “drop everything else and read Hooked right now.”
Nir’s best-selling product design manual teaches the real principles behind product success. Why do some products flop, and others go on to massive success?
The key to a product’s success, Nir argues, lies in the way that product influences consumer behavior. The most successful products aren’t just easy to use—they’re hard not to use. They’re compelling. Un-put-down-able.
And Nir even explains how you can create habit-forming product using his “Hook Method.” The Hook Method consists of 4 main steps:
Trigger: prompt the consumer to take action.
Action: make it easy for the consumer to take action
Variable reward: make the reward inconsistent to make it habit-forming
Investment: get the user to make a small investment in the product
By implementing this process into your own products and marketing campaigns, you can create habit-forming products that keep your customers hooked.