DigitalMarketer Book Review

Hooked: How to Build Habit-Forming Products 


Marketing Mindset Books


Nir Eyal


Brainstorming your next product? If so, definitely bump this book up in your queue.

Published on:

Brainstorming your next product? If so, definitely bump this book up in your queue.

And by “bump it up in your queue,” what I really mean is, “drop everything else and read Hooked right now.”

Nir’s best-selling product design manual teaches the real principles behind product success. Why do some products flop, and others go on to massive success?

The key to a product’s success, Nir argues, lies in the way that product influences consumer behavior. The most successful products aren’t just easy to use—they’re hard not to use. They’re compelling. Un-put-down-able.

And Nir even explains how you can create habit-forming product using his “Hook Method.” The Hook Method consists of 4 main steps:

Trigger: prompt the consumer to take action.
Action: make it easy for the consumer to take action
Variable reward: make the reward inconsistent to make it habit-forming
Investment: get the user to make a small investment in the product

By implementing this process into your own products and marketing campaigns, you can create habit-forming products that keep your customers hooked.



The lovely content team here at DigitalMarketer works hard to make sure you have the best blog posts to read. But some posts require a group effort, and we decided to stop the rock-paper-scissors tournaments that decided the byline so that we had more time to write. Besides, we all graduated from kindergarten: we can share.

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