Contagious: Why Things Catch On

Want to know why some things catch on and others don’t?

In this New York Times bestseller, Jonah Berger examines the phenomenon of popularity. Why do some ideas and products go viral and spread like wildfire—while others don’t?

Jonah spent 10 years answering that question, and he came to the conclusion that what REALLY makes things catch on is word of mouth. Social transmission. We pay attention to what other people are talking about.

In other words, we don’t listen to advertising… we listen to people.

And in Contagious, you’ll learn how companies are leveraging word-of-mouth through the manipulation of 6 basic principles to raise awareness and increase sales. You’ll come away with a set of techniques you can use to help encourage the spread of any kind of information you want—advertisements, content, social or political messages, and more.