Similar to Why We Buy, this book provides some piercing insights into why we buy the things we buy.
What is it that really influences our buying decisions? Is it advertisements, slogans, jingles, personal recommendations? Is it subliminal messages, neuromarketing, the promise of sex, or product placement?
In a nutshell, the answer is… yes. All these things play a role in the purchasing decisions we make, but depending on the situation, certain factors play a stronger role than others. In this book you’ll learn how each of these factors influence our behavior, giving you many incredibly valuable insights into how selling works on a human level.