This isn’t cause for concern, you can stop clutching your pearls, I promise everything is alright.
If you’re all caught up with the latest tech news (or my TikTok feed), you know that OpenAI just got a $10 billion investment from Microsoft.
Which means everyone’s new favorite AI toy, ChatGPT, now has some serious backing behind it. According to that news coming to light, it’s assumed that all of our jobs are at stake.
Because all marketers out there are instantly going to be replaced by AI, right?
Yeaaaah probably not.
Call me “wildly optimistic,” but I’m pretty damn sure my clients aren’t going anywhere, and neither are yours.
See, people LOVE to say the sky is falling any chance they get. Some new innovation is introduced into the world and all of a sudden we have to plan for our demise.
It happened when cars replaced horse drawn carriages.
It happened when the typewriter overtook pen and paper.
The medium we’re using right now, ya know, the internet, it happened when that came about.
(Did you know we’re supposed to be stupider because of the internet, too? Exponentially, actually. Like, right now I’m supposed to be some sort of uneducated heathen in a ditch or something.)
Listen, ChatGPT is fantastic. It’s really freaking smart, it learns and modifies on the fly, and it can be an insanely powerful resource, if you know how to use it.
I’m really excited about integrating it into my business. In fact, we’re currently in the process of doing it.
Best part? I’m not threatened in the slightest bit.
This isn’t something that puts my position at risk, it’s an opportunity to elevate.
I can understand the concern for those who can’t get with the times, but I don’t have an ounce of sympathy for those people. This is the same bullshit we’ve been hearing for generations.
If you can’t evolve with an industry, you’re simply not cut out for it.
Sorry. That’s just the truth.
“But Yogev, can’t AI technology write sales pages, emails, ads, etc.? Aren’t you afraid it’ll replace copywriters completely?”
Sure, it can write all of those things. Pretty well, actually. But there are a few caveats here:
- Even if it can do all of those things, you need to be able to prompt in the right way in order to get exactly what you want— that takes time to figure out.
- Anyone who’s going to use it to write something and simply copy and paste it straight into their funnel likely isn’t considering the fact that it still needs a good look through and edit. That requires someone who understands the audience, the offer, and the psychology behind persuasion & communication.
- If it’s replacing someone, it’s the subpar or lazy copywriters who you don’t even want in the first place.
Think of it like this: ChatGPT is giving people the opportunity to level the playing field.
Those who don’t know a whole lot about marketing funnels, copy, etc, those people now don’t have to lose money hiring someone who’s going to do the bare minimum.
Effectively teaching them a lesson we’ve all had to learn the hard way: not to cheap out on services.
On the other side of things, experts are still needed here—they’ll always be needed.
So if you’re actually good at what you do, congrats, you’ll still be in demand.
In fact, for those who are REALLY good at what they do, they can now leverage this tool to make even better processes and procedures.
“The word processor is the writer’s dishwasher: It liberates you from a chore that’s not creative and saps your energy and enthusiasm.” — William Zinsser, “On Writing Well”
See, if you view this as a tool, something to effectively cut out the labor that allows you to focus your creative energy, it’ll inevitably make you better.
Prompting something like ChatGPT with the right expertise and knowledge:
- Your research has now just been automated. Instead of scouring the internet, it’s all put in one place for you to decide what is helpful information and what’s noise.
- Your ideation for angles and topics have just been expanded exponentially. You know your offers and subject matter like the back of your hand, so asking it to bring up angles you haven’t thought of can build out more content for you, help you create more offers, OR help you split test different variations of your current offers.
- Your outlines are written faster. I LOVE a good outline. The more flushed out, the better. With solid information, your writing is tighter and your first draft is closer to a finished product.
The first 25-50% of the process has just been expedited.
Keep in mind it won’t be perfect, which is fine, it doesn’t need to be. But that human touch you put at the end of it will be THAT much better and then end result will feel that much more complete.
Which means now you can put more time and effort into doing the thing people actually pay you to do—getting things from good to great.
And you know what? This gives you time to service even more people who will continue paying you.
What a concept, I know, no need to thank me.
Bottom line: evolve with the market.
Evolution and innovation is the way of the world. Something always replaces something else. And that’s not just a human thing, that’s a universal thing.
So if you’re having a hard time wrapping your head around a new invention or innovation that’ll change the landscape of an industry, actually being an opportunity to make more money, that’s a very fixed mindset.
And as entrepreneurs, business owners, and just general people of the world, having a fixed mindset limits you—in more ways than just business (but we don’t have to turn this into group therapy, back to the main point).
Go learn something new and see how this tool can actually be a fantastic opportunity for you to grow.
If you can think outside the box with this one, you’d be surprised how much more valuable of an asset you become.