Kathryn Aragon is a content strategist, copywriter, and author on a mission to help your business get real results from your content. A great place to start: read The Business Blog Handbook. Then connect on Twitter and her blog.
Learn the most persuasive word in the English language and how to put it to work for you so you can write…
March 27, 2018
A strong guarantee reverses risk. It removes the risk from the customer and places it squarely on you. If the product doesn’t…
April 1, 2014
Your customers are social, plugged-in and savvy. Selling to them (even with high-impact direct response) isn’t easy. Which is why, today, I’m…
December 16, 2013
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