Kathryn Aragon is a content strategist, copywriter, and author on a mission to help your business get real results from your content. A great place to start: read The Business Blog Handbook. Then connect on Twitter and her blog.
Your customers may love to buy, but they don’t want to be sold. Your job is to sell your product to the…
August 2, 2018
There’s no better way to build trust with customers than with a bold guarantee. Learn the 4 elements to craft a customer…
May 31, 2018
Learn the most persuasive word in the English language and how to put it to work for you so you can write…
March 27, 2018