Episode 79: 3 Ways to Sell with Facebook Paid Traffic in 2017

Facebook paid traffic
Join the experts as they detail three proven traffic methods they’ve seen work and have used in their own businesses; the psychology behind these tactics is universal and can be applied to any business, no matter your industry. Molly, Keith, and Ralph set foundational guidelines to make sure the way you sell your product or service via Facebook ads is efficient and effective.
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Episode 78: 8 Digital Marketing Predictions for 2017: Facebook Messenger Ads, Ad Load, and Brand Personality

Digital-marketing-trends-2017
How will digital marketing evolve in 2017? The experts make eight predictions and detail what they’re paying attention to in the new year. Listen so you can stay ahead of the trends and change your traffic strategy accordingly.
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Episode 77: 7 Biggest Traffic Takeaways from 2016

Podcast-Ep77
The Perpetual Traffic team shares their 7 biggest traffic takeaways from 2016. From the slew of new products and features that Facebook launched to our favorite episode of the year, this one is packed full of great reminders (and brand new takeaways) to round your year out just right. Thank you so much for joining us on this journey and we look forward to providing more value for you in 2017.
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Episode 76: Testing and Scaling Facebook Campaigns with $1/Day Boosted Posts

1 dollar day boosted post
Chris Mattock, CEO of FlowMotion Agency, joins the experts to detail how boosting posts in Facebook has been “game-changing.” Listen to learn the strategy and the targeting they use to vet and test posts before they become Facebook campaigns, so you can gain momentum to scale your campaigns, build-up your fanbase, and generate more customers.
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Episode 75: How Facebook Ads Decided the U.S. Presidential Election

presidential election facebook ads
In case study fashion, the experts examine how Facebook ads played a pivotal role in the 2016 election. Listen to learn how the tactics used in the bid for the White House are directly applicable to all brands, and how you can use Facebook ads to gain “votes” for people to read your content, opt-in to your Lead Magnet, or buy your product.
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Episode 74: $30k in 3 Months with Push Notifications

Website Push Notifications
The Perpetual Traffic experts are joined by Lindsay Marder, Managing Editor at DigitalMarketer, to detail how DigitalMarketer is using push notifications to diversify their traffic, engage with their audience, and ultimately generate a 15%-20% click rate on Lead Magnet push notifications that have led to a 38% conversion rate. Push notifications are something you can implement as soon as you’re done listening to this episode. It’s that easy. And if you’re already using them, listen for some quick improvements you can implement to your push notification campaigns.
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Episode 73: 3 Ways to Use the Facebook Pixel to Create High Converting Ad Campaigns

facebook-advertising-pixels
Are you confused or frustrated by the Facebook pixel? The experts will simplify things and explain the three ways they use the Facebook pixel without any “scary” code talk. Join the PT crew as they demystify the Facebook pixel and explain how you can use it to track, retarget, and optimize your campaigns.
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Episode 72: How DigitalMarketer Generated 500% ROI in 3 Days Using Facebook Messenger

Podcast-Ep72
500% ROI from Facebook Messenger?! This is big. Listen as Molly details how DigitalMarketer used the new Facebook Ad Messenger Placement to start over 300 conversations with their fans and customers, which led to a 500% ROI in just three days! Discover how this strategy is applicable to any business advertising on Facebook.
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Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns

scale facebook ad campaign
Are you having problems controlling your Facebook ads and keeping your conversion costs in check as you scale? Take back control from the Facebook ad platform using the Michigan Method, the “multivariate testing technique on steroids.” Ralph reveals how to use this strategy (and the origins of its name), so you can get the best ad results. This episode goes above and beyond the tactics discussed in Episode 69.
Click here to Listen, Subscribe, and Review Perpetual Traffic on iTunes! Click here to Listen, Subscribe, and Review Perpetual Traffic on Stitcher!

Episode 70: 5 Facebook Ad Features We’re Using and Why

5 Facebook Ad Features We're Using and Why
Listen in as the experts explain five Facebook ad features they’re using to drive ROI and save time. Some are new updates (like true split testing on Facebook!), and others are underutilized tools that quickly allow you to see how your ads are performing.
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