Episode 76: Testing and Scaling Facebook Campaigns with $1/Day Boosted Posts

1 dollar day boosted post

Chris Mattock, CEO of FlowMotion Agency, joins the experts to detail how boosting posts in Facebook has been “game-changing.” Listen to learn the strategy and the targeting they use to vet and test posts before they become Facebook campaigns, so you can gain momentum to scale your campaigns, build-up your fanbase, and generate more customers.

IN THIS EPISODE YOU’LL LEARN:

  • What DJing and Facebook ads have in common and how this simple analogy can help you keep your audience engaged.
  • How FlowMotion Agency is using Facebook boosted PPE posts to generate conversions at a fraction of the cost of the Website Conversion Objective.
  • The 3-Part process FlowMotion Agency uses to create a Facebook ad with a high relevance score (« and how you can apply it to your strategy).
  • The audience size FlowMotion Agency targets to keep cost per acquisition (CPA) low.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 49: Boosted Posts: Microtargeting and Other Advanced Uses of Facebook’s “Easy Button”
Episode 51: How to Generate Traffic, Leads, and Sales with Social Media
Episode 67: The Proven 3-Step Formula to Transform Your Business with Video Ads [Part 1]
Episode 68: 3 Elements of High-Converting Video Ads [Part 2]
Episode 69: How to Structure a High-Converting Facebook Campaign
Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns
Request audience insights from an Acxiom guru:
Acxiom-Partner-Customized-Audience-Request
Episode 76 Transcript (swipe the PDF version here):

Keith Krance: Hello, and welcome back to Perpetual Traffic, Episode Number 76. On today’s episode, we’ve got a special guest for you. This guest his name is Chris. I’m going to introduce him here. He actually came out last summer to my house for a four-person intensive that I had with three other awesome business owners that were out here. That’s how we got to know each other originally and real recently he was on one of our small group coaching calls and he was sharing some pretty cool results that he’s been getting and I think you’re really going to like this stuff. What he did, he actually has been listening to the podcast and he took some of the simple strategies and made things easy to execute and implement and they actually got better results in the end and we’ll talk about that in just a second here.

 

Chris Mattock is the CEO of FlowMotion Agency. It’s a full-service agency in Ventura, California. They specialize in manufacturing tangible products. Video production, TVs, he’s got experience in creating infomercials, direct marketing, customer funnel build outs. He’s been in this business for 14 years serving clients like Jack Canfield, Barnes & Noble, Amazon Studios, MasterChef, Royal Caribbean. Lots of international brands like that. He comes with a lot of experience, creative and process driven. Chris, man thanks for coming on. We appreciate it.

 

Chris Mattock: Great to be here.

 

Keith Krance: We’ve got Ralph, Molly, and myself. We’ve got four of us today. So how are you guys all doing?

 

Molly Pittman: Hello, everybody.

 

Ralph Burns: Hello.

 

Molly Pittman: Doing great.

 

Ralph Burns: Awesome.

 

Keith Krance: We love talking this stuff.

 

Chris Mattock: Yes.

 

Keith Krance: Pretty excited for you to share some of your specific insights that you’ve been getting. Really, it relates back to one of our previous episodes which we relate back to quite a bit. It was the one with Dennis Yu, Episode Number 49, where we talked about the Facebook “easy button.” We’ll let you get into that in a second here but why don’t you give us a little background on what kind of campaigns you’ve been working on and have you had some pretty big wins lately? How were things maybe a year ago, six months ago, and how are things going now?

 

Chris Mattock: Game changing. I think one of the major shifts for us has really been in volume of testing. Instead of focusing so much on getting the perfect video, producing the perfect video or creative or copy, we’ve really been just doing a lot of testing. A lot of different content just rolling out that content. Not being so worried about failing with one particular piece or anything like that, just seeing how our audiences respond to it. It’s been a real eye opener just to see even some of the stuff that we are ready to scrap and don’t even feel like the creative is good enough.

 

We’re finding that people are surprising us. They’re really engaged with some of that content and some of that creative. It’s really made a huge difference just testing a lot of creative versus coming up with a couple of really good polished pieces. It seems like the more organic we can make our content feel to blend in with the rest of it, to stand out from the noise of course, but to do so in a way that it doesn’t feel like an advertisement. It blends into the news feeds in a way that captures attention. That really seems like it’s working very well for us.

 

Keith Krance: I love that. That’s super interesting because your background is really, you have a lot of experience creating big production infomercials, right? A lot of people that might’ve come from those big brands where they’re doing a lot of branding where there’s a lot of time and money invested in in getting the creative and the videos all produced and right because you can’t just test on a dollar per click. You’ve got to spend maybe sometimes mid-six figures just to get things out there. This has got to be a little different scenario.

 

Chris Mattock: It’s a very different scenario. I guess it’s a lot about what you guys have talked about on the podcast is just don’t be afraid to test. That has been the situation for a lot of the clients that we’ve been serving is we’ve been finding that the more we’re willing to test that’s when it really kicks in and starts to produce results. Oftentimes it’s the stuff that we don’t even expect is going to grow a horn and start hitting relevance scores of 8, 9, and 10s. That’s the stuff that really makes the difference and we’re shocked but we learn something every time. I think that’s the biggest value for us is that we’re constantly learning. There’s no secret formula. It’s just rolling it out and seeing what people really engage with. With doing the testing one of the things that we found to be really valuable is to make sure that we have that hero piece in our back pocket.

 

Let me give you a little bit of background really quick. When I was in my early teens, my first job was DJing. I was always into electronic music and production of music and DJing in clubs. Before I even had a license, I was spinning records in 21+ clubs to audiences of 1,200 to 2,000 people. It was a blast and one of the really important things that I’ve learned about that translates over into the Facebook world is playing to your audience. When you’re out there and you have a dance floor, if you lose your dance floor it’s really important to make sure you have that record in the crate that you can pull out and recover your dance floor. Always having that backup record and making sure that you’re watching what’s going on with your audience and making sure that they’re engaged with what you’re doing. I had shared that analogy with my team over here and they appreciated it because it’s so true on Facebook as well.

 

One of the things that Jennifer Sheahan talked about, and I think that Dennis Yu also touched on this, was being able to really maximize the life of content such as a blog, for example. Once that post is published it’s done, it’s finished, it’s gone. All that work that work that went into the blog it lives a very limited life in most cases. What Jennifer Sheahan talked about is splintering out that content and that’s exactly what we have done. We have created a content schedule for all of our blogs, for all of our clients and we’re doing the full content syndication.

 

What we end up doing is we end up splintering out all of our content. We create a content schedule and we roll it out into Facebook as page posts. Depending upon how well those do sometimes it’s necessary for us to go back and maybe rethink some of the splintering depending upon how some of the previous posts are doing. Other times we might pull the plug because we’re finding that our audience just really isn’t’ that engaged with the content. We tested it and we made an attempt at optimizing it and if it works fantastic.

 

We can get a lot of life out of that and it’s a good day. Other situations maybe it doesn’t work but that’s okay. We tested something new and we have that fall back piece of content that we can do go that we know we’re going to get some sort of results out of because it’s very similar to creative copy that’s worked before in the past and we know that we have those solutions in the bank. That’s been a really important strategy for us and with that, coupled with the fact that we’re rolling out a lot of content gives us a lot of confidence in just creating just some very consistent results for a lot of the clients that we serve using this content syndication strategy.

 

Keith Krance: Okay that brings up a question. A lot of times people are a little bit overwhelmed. Stop worrying too much on creating the perfect creative right or the perfect video. One I want to stress here is Episode 49 with Dennis Yu, by the way Dennis Yu manages the Facebook ads for the Golden State Warriors and has experience with companies all over the board. Jack Daniels, Rosetta Stone and lots of people like that. Jenn Sheehan helped with the Obama campaign when he was originally elected and has also helped a conservative politician get elected over in Europe. I think what he’s talking about here is what I love is you’re not talking about building this super elaborate testing and launching it out the gate right? You’re talking about just posting page posts, boosting those, and that kind of your initial testing?

 

Chris Mattock: Absolutely. That has been the initial testing. Of course, we’re producing those “hero videos,” I’ll call them, those really well produced pieces of copy and creative that we roll out. We have a lot of education behind that and it’s all based off of what’s working through all of the other posts that we’re testing. We’re doing a little bit of both, but we’re definitely far heavier on the more simplified organic posts and just really seeking engagement. That’s the stuff that’s really killing it for us. It’s working exceptionally well.

 

Ralph Burns: You know one of the things I love about the stuff that you’re doing is first off you don’t hesitate to test. Especially these tests and we’re going to talk about the tactical aspect of it and how you actually do it. They’re very low budget so they’re very risk but the mindset I think that’s really important here is you’ve got to constantly be testing. Even the stuff that doesn’t work out, what can you pull out of it that’s positive? For example, if you spend $100 on a campaign and you don’t get a single conversion. Maybe you have utter failure in your first time out, that’s okay because that’s the way that all of us first started first off. Secondly there’s got to be something positive out of it. You figured out what way which it didn’t’ work and using this strategy you can do it at a very low budget but I just wanted to add that a lot of times inside the agency we’re running a lot of traffic, and Molly’s running a lot of traffic too. Sometimes our mistakes, the things we actually do by mistake and aren’t specific to an SOP, those are sometimes the best ways for us to learn other ways that work.

 

Molly Pittman: Absolutely.

 

Ralph Burns: It’s like sometimes they’re the best things and that’s how we stumbled upon so many things.

 

Molly Pittman: Absolutely.

 

Ralph Burns: Just never give up, never stop testing and always be learning.

 

Molly Pittman: Right and when something doesn’t work it’s the process of elimination. I would almost rather know what the audience doesn’t resonate with than what they do. Actually, your messaging is going to change over time as your audience changes. If you know what doesn’t work it’s worth the money. We celebrate failure here at DigitalMarketer because we know that we can learn from it and we know that knowing what an audience doesn’t want is almost as important as knowing what they do want.

 

Ralph Burns: So true.

 

Molly Pittman: I couldn’t agree with that more.

 

Keith Krance: I love this Chris. All of this makes perfect sense. I love what you’re doing. Why don’t you give us a little overview of what you’re trying to accomplish maybe with one of the specific situations. I know he’s going to be talking specifically some of the results they with different campaign objectives, website conversations against page post engagement. Stay tunes we’ve got some good stuff for you.

 

Chris Mattock: There’s one specific client that we’ve been working with over the last couple of months. We went into this knowing that it would be a bit of a challenge to hit the CPA that this particular client was looking for. We were able to do so with page posts and boosting those posts and that’s the most exciting piece. We have experiences CPA’s probably half of or even greater than that using PPE versus website conversion campaigns. We’ve really just done so incubating things through page posts and boosting those page posts.

 

I think one of the important things for us in testing this and getting this strategy up and going was having a really good audience base that we could use as our testing ground for these posts. We were very careful to build an audience on this page that were in tune with the message, they were in tune with what this customer had to offer. It gave us a really good quality feel for what people were engaging with in terms of the content that we rolled out.

 

Basically, what the process looks for us like is that we’re really focused, of course, on building the page likes, establishing a good foundation for us to do our testing of posts so that when we’re rolling out our daily posts which we’re doing a post or two a day, we’ve boosting those posts to our page audience. At this point we started off I think probably in the 20-30,000 range. We’ve added a considerable amount of following to this page. It has served as a really good testing ground to know how people are responding to the content before we start throwing any real dollars at it. It allows us to test very inexpensively and of course when you boost a post you know you’re using a PPE objective so basically it’s sort of like the TV or shotgun approach. It’s going out to a lot of people and it gives you a feel for how well people are engaging with that content.

 

Based on how those posts do when we roll them out we basically look at a couple of different things. We look at how did it do for reach organically? How many likes did it get? How is it doing on comments and shares? We sort of have a good feel at this point for what our expectations should be for a post that’s doing well. For example, if it’s only reaching less than 1,000 people and we’re really not getting a whole lot of comments or likes or anything like that, we’re really not going to waste time and energy and a whole lot of budget on that particular post.

 

Then we move on to the next post and we’ll see that we’re seeing a couple thousand people reaching. We’re hitting 20s, 30s, 40s in comments and there are a ton of shares. Now we know we have something so then what we’ll do is we’ll throw a few dollars at it and we’ll let it roll for three days and kind of get a feel for how it’s doing. Typically, the formula for us, it’s different for every client and a lot of it’s based on what the target CPA might be for that particular client or that particular offer.

 

Keith Krance: In case you don’t know what a CPA is, that’s cost per acquisition. It might be a cost per lead, it might be a cost per webinar registration, it might be a cost per purchase, per sale, it might be a cost per software demo. That’s what he’s talking about with CPA so they’re signing up to do something here.

 

Chris Mattock: Typically, we’ll roll out our boost for about three days and we’ll typically boost somewhere around two to three times our CPA depending upon the client and what it is that we’re doing. Depending upon how that performs, then we can make the decision, if we’re getting great conversion and we’re hitting a really high relevance score which is great. We want that. We’re also seeing that it’s something that feels like it potentially has some good longevity, we’ll throw some more dollars at it and extend out the boost and test it a little bit longer. A lot of times we’re finding that we’re testing for a couple of weeks on some of these posts and we’re getting conversions off of PPE at a fraction of the cost if we were to do the same thing using website conversions objective. It’s been a huge difference for us and I think a lot of it just has to do with getting our relevance score way up there. Like I said, for this particular donation audience, for example, we’re seeing 7s, 8s, 9s, and 10s. And 10s are not a rarity. We’re seeing them frequently which is very exciting to us.

 

Of course, I think Dennis Yu also talked about, is how the relevance score exponentially has an impact on cost at the end of the day. It’s been a really big deal for us to really pay close attention to the relevance scores and really test out this content. I think that’s one of the reasons why we’re seeing some really great results with some of this type of work.

 

Ralph Burns: Talk to us about what kind of content is this. Give people an idea if you’re going to be testing at this very low budgets how many would you do typically for someone who’s going to try this really low cost, low risk strategy. How many would you do to start? What kind of content typically? In this niche, what really resonated best there. Maybe give the listeners a little idea as to what they might do to shorten the learning curve.

 

Chris Mattock: Absolutely. I think it goes back to contributing value. If you can roll out content that entertains somebody in some way, entertains or educates then you’re contributing value. Whether it’s getting people to click on a link that brings them to a blog post or it’s some sort of a post that does something as simple as puts a smile on someone’s face. Just something that’s entertaining, engages people. That’s the type of stuff that we found it’s really working.

 

Keith Krance: What percentage of these are just a direct, “Hey, come do this for this price.” Compared to just content?

 

Chris Mattock: The majority of content that we roll out really focuses on social good and how-to’s. We’re finding that we’re contributing value through content that people are interested in learning about or reading about or they feel like they’re doing something that is giving back. They really are. It’s a really good thing. We’ll do that maybe once or twice a day per media channel. Then what we’re doing is we’re sprinkling in different CTA posts, so call to action posts that bring people straight to a landing page where they can take advantage of the offer. We’re following that same recipe every single time and it works. It totally works. We’re finding that rolling out CTA’s about three times a week to four times a week really seems to be the magic number for us for a lot of the work that we’re doing. It’s not too much, we’re not overreaching. We’re seeing a lot of success with that particular balance of content versus calls to action.

 

Keith Krance: I love it. This makes perfect sense. Just another reason why you want to listen to this podcast. We love it when we hear stories like this that people are executing on some of the cool little nuggets that we get from people like you for coming on. Thanks again for coming on. Take us again, the whole process, how does it work? How do you go from Sunday night and we’re going to plan out some pieces of content and then we’re going to boost those or not boost those or do a website conversions campaign? What do you guys do? What’s the process and how do you guys keep it simple?

 

Chris Mattock: Basically, it’s a three-part process. We start with creating the foundation which is all of the audience building that we talked about and making sure that we have a good testing ground and then start to roll out some different content within that testing ground to see how it performs and make some decisions on what content is really working for each of the audiences and which content we boost. Then we take it to the next step, step number two which is more of the optimization piece where is we roll out the content, we look at the reads, likes, comments, shares and make some decisions about what makes sense to boost and how much to boost it and how long to boost it. Really after that point we’re able to identify some great performing posts that are converting well that are hitting CPA. The next step is really how do you scale that now.

 

This is what we’re doing as the third step in the process which is really setting up targeted campaigns. Now we’re able to test targeting using posts that we know work and we know convert. We know that the copy’s right, we know the creative’s right and this is true for videos, for static images, it doesn’t matter what it is. We’ve tested it and we know it works. That’s a really good thing plus we’re taking the credibility of all the likes, all the comments and all the shares with us because we’re going to use those posts that we worked really hard to build that credibility with to implement that in our targeted campaigns.

 

Next we use the best performing posts as ads and we put those ads within ad sets that are within campaigns built to focus on specific targeting. In other words, all ad sets within any campaign have the same targeting and we remain in control over which creative Facebook serves up. That goes back to a lot of the content you were talking about on some of the prior episodes too just in terms of how you structure your campaigns.

 

Keith Krance: Yes, you can go back and listen to some other episodes where we talked about other ways to structure ad sets, creatives, and all that. We’re not going to go deep into that in this episode. If you want to get into that, I would go to Episode 69, as well as Episode 71. You can get some basic structure stuff and also some high-level Michigan method stuff. In their case, what he’s doing basically is to simplify this for you for listening is they’re creating lots of posts. Initially they might see a post that gets more likes than others organically. Just more engagement and they look at their numbers and look at some of their data and let’s boost this sucker. Then they boost it and then they look at the cost per conversion. All right how are we doing, it looks like this one’s pretty good now let’s take this, let’s go into the power editor now. Let’s scale this out like a normal ad campaign and they add more budget.

 

Molly Pittman: Yeah and I think what’s important about looking at the social proof on a post. We do this a lot at DigitalMarketer. We’ll post to our Facebook page and the posts that really resonate organically with our audience in terms of likes and comments and shares we will turn those into ads. The reason for that especially, not only because the ad is working but also the social proof, we know if we can get social proof on a post organically we can definitely obtain the social proof via paid ads. The more social proof you have the more comments, the more shares, the more likes, the higher your relevance score is going to be which in turn will lower your cost per click, your CPA etc. It’s a great metric to look at just to really test the audience and how they’re going to respond to the ad. It’s really using your Facebook page as a testing ground. Like he said you can boost these posts if you’re seeing something is getting a little bit of organic traction or if you don’t have any likes on your page you can boost the posts for as little as $1 a day to collect more data which is really cool.

 

Keith Krance: Yep, yep. Love it.

 

Chris Mattock: We’re setting up these campaigns. One of the exciting things to us is the new split testing feature that Facebook has rolled out and we’ve been having a lot of fun with that. These hosts that we’re utilizing within our ads for these campaigns we’re testing with PPE or if it’s a video we’re using video views and we’re testing that against website conversions for example. Depending upon the content we’re seeing some mixed results but surprisingly what has really been achieving the most results for us really is PPE. It really feels like the reach is the key here and serving up highly relevant content with all of that social proof and being able to reach such a great number of people really seems to be working well for us.

 

Keith Krance: This is a big deal; this is a big deal. I mentioned this back on Episodes 67 and 68, when we talked about the three-step video ad formula. Normally we will use website conversions as the objective especially when we have a client that’s in a more B2B space, targeting business owners, entrepreneurs. However, I have seen several cases and I have some friends of mine that have huge audiences, mass consumer audiences where if you’re doing a video ad, if you boost a video the objective is going to be video views. Kind of like when you boost an image post it’s going to be page post engagements.

 

With a video, a video view objective is very similar to page post engagement. Facebook’s going to try to get the most reach, the most views but they’re not probably going to put your ad necessarily in front of the best 10% of that audience. It’s still going to be targeted but you’re going to get more reach with the page post engagement or the video views. In a lot of cases the cost per conversion goes up. However, in some cases if you have a highly engaging video or a highly engaging post guess what happens? Because it’s so engaging the relevance score is exponentially, you’re getting exponentially rewarded like Dennis Yu talked about your cost can be so much lower that your overall cost per conversion is lower as well.

 

It’s a bigger audience, not quite as targeted as the website conversions one but because of the cost in some cases are two or three times cheaper in terms of per impression or per video view or per click, your overall cost per conversion is lower. Like one of the ads I know I looked at with you when we were on our call through go to meeting, the page post engagement objective was half the cost per acquisition as the website conversions objective. This isn’t the case across the board, this is very specific, this is why I just test it. Boost it and see how it does.

 

Molly Pittman: Hey Chris so what does your targeting look like when you start to scale or even when you start boosting these posts? Who are you showing these ads to?

 

Chris Mattock: As far as the targeting goes, we try so many different things and just really get a feel for what works. It’s different for every client. Some particular clients it might make sense to do the Michigan method style, as you guys had talked about, I guess in a prior episode. If we have a client where we’ve really done the work up front like we’ve created the avatar grids and the audience grids and we’ve done that whole set up and research part of the project. Then we have all of that data available to us and then we can really go to town and Michigan method the whole thing out which is really exciting for those types of clients.

 

Other types of clients they might be working on a smaller budget so we didn’t really do that whole research and development phase on the front end. In some cases, we’re limited by budget and timing and we have to hit the ground running right away. In that case, what we’ll do is we’ll really tap into lookalikes. It’s an inexpensive, easy way to really get started in targeting. What we’ll do is, we’ll grab lookalikes. For example, we’ll use Thank You page lookalikes or video view engagement lookalikes or people who have visited the landing pages. We’ll create lookalike audiences from customer audiences we’ve created from that. That’s a great way.

 

Then our goal always is to make sure that we’re hitting enough people when we’re rolling out the ads too. A lot of the stuff that we work on we’re able to market nationally. That’s been really helpful in allowing us to serve it up to a larger size audience. For us we are typically hitting about 500,000 or greater so we have a nice big pond to fish in which I think is super productive and again it keeps the CPA a lot lower. When we’re having to work with clients or campaigns that we have a much smaller audience to speak to obviously the price can go up. We really try to make sure that we’re targeting in the range of 500,000 to a couple million.

 

One of the more recent things that we’ve been testing and we’ve been getting some really interesting results out of this is creating axiom custom segments. Basically, what that means is that let’s just say that you have a custom audience and it’s a custom audience of all the people that have hit your thank you page and hopefully it’s a pretty good size audience because I believe you do need a fairly decent sized chunk of data to look at. Then what you do is you bring that into audience insights and you can have a look at the DNA of that audience. Once you discover what that looks like there’s a link within audience insights that’ll bring you to the Axiom website and they actually have a form that you could fill out there.

 

You can put in a request to have Axiom actually create customer segments that they then load into your ads manager which is really exciting. When you go into detailed targeting after Axiom loads those in, those custom segments, you’ll find that you have those custom segments that you can use as your targeting. The exciting thing about that is that they’ve done some of the work for you and it’s all based off of the DNA you’ve pulled from audience insights off of real conversions to your page. We found that we’ve been able to open the door to a slightly different group of people by tapping into some of these custom segments that Axiom is loading into our ads manager for us. Definitely worth a test and something that so far we’re finding productive and we’re excited about.

 

Keith Krance: This is really cool. This is something, you used to be able to sort of do this if you had a partner manager or a rep and they could put a request in and they could create some custom ones. Now Facebook has made this available for anybody if you go into audience insights. We’ll add a screenshot to the Show Notes.

Acxiom-Partner-Customized-Audience-Request

It’s inside audience insights towards the middle bottom a little bit right under lifestyle there. You’ll see a small link that says, “Request audiences here from Axiom Data Guru.” Like he said, you can request whatever you want and they’ll build your own audience. This is based off offline data. Remember, this is data they’re getting from peoples’ grocery shopping rewards programs, frequent flyer miles, home mortgage data, all this big data that they’re sending to Facebook because they’re now partners with Facebook, as one of the original partner categories. Like I said, we’ll have a screenshot in there.

 

This is pretty cool. I like how you’re taking your initial custom audiences and using that inside audience insights to gather the critical data or DNA like you call it about your conversions and then you’re building that. You could build it any way you want or you could put any type of request you want in.

 

Chris Mattock: Yeah, you can absolutely do that. The best thing about it, I think that’s important to note because I’m sure a lot of people are wondering, “How much does it cost?” It’s free and it’s fast. For us, we’re finding that we’re getting 24-hour returns on these custom segments. I don’t know how long that will last for, hopefully for a very long time. It’s fantastic.

 

Keith Krance: This is great stuff, Chris. Thanks again for sharing all this. I hope you’re taking lots of notes and like I said hit the Show Notes for any screen shots or anything else that we referenced today. What I love about this is that he’s using the Facebook easy button, like we called it or Dennis Yu called it on Episode 49 to start the whole process. Just get some posts out there, maybe it’s a video, maybe it’s a long copy, maybe it’s a short copy. It doesn’t matter. Create content, create good will, have calls to action in your posts and start to boost them, $1 a day. Whatever it is, $50 boost them. The ones that get the most initial results. You’re going to be able to tell which ones get more likes, which ones don’t, which one are generating leads. It’s going to be pretty straightforward for you. Then hey, this one looks good. Let’s scale this sucker out. Let’s go into the power editor and create a more organized structured campaign with lots of different audiences. Then let’s use our look alike audiences, let’s use our interest audiences, let’s use our new Axiom audiences we’re creating.

 

The strategy here is very similar to everything that we’re talking about. What I love about this is you can just take action and get momentum. It’s all about getting momentum, boost that post, get some action. The more social proof you have the better. You’re building your assets, you’re building your fan base, you’re building your leads and you’re generating more customers. Good stuff here, Chris.

 

Molly Pittman: Yeah thank you so much, Chris.

 

Ralph Burns: Yeah thanks for coming on.

 

Keith Krance: Where can people find out more about you, Chris?

 

Chris Mattock: Yeah, fantastic. Thanks, Keith. I think the best place for people to check us out is at flowmotionagency.com.

 

Keith Krance: Perfect. Good stuff. Guys until next time, if this was helpful, if you’re enjoying this podcast by the way you know we love doing it. This is our favorite part of the week. If you enjoy this podcast go to iTunes and give us an honest review. We love the feedback. The more honest feedback you give helps us and it also helps get the show out to more people. Hope you’re having great holidays as we head into the holiday season and we will talk to you all soon. Bye-bye.

 

Molly Pittman: Thanks, everybody.

 

Ralph Burns: See ya.

 

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