More good news for digital authors… Barnes & Noble’s customers are showing some strong demand for digital content, even when Nook sales are lousy.
I say that’s good news, because despite the Nook’s crappy sales numbers, B&N’s digital content sales rose 46% over last year. It’s clearly not good news for B&N’s Nook division. Hopefully, the Nook’s impending UK launch will help those numbers.
Actually, the digital content sales are more impressive when you take the Nook-dive into account. Even with the Nook losing the little market share it has, the demand for digital content is so strong — even on BarnesandNoble.com — that even the Nook’s sagging sales figure can’t hold it down.
The timing of this news couldn’t be any better for us, as we’re right smack in the middle of launching the Number One Book System here at Digital Marketer. It really points to where we’re at right now in the evolution of digital publishing — we’re right at the tipping point where we can be certain that e-books are not simply a fad, but a viable growth industry.
And while NOBS is aimed at Kindle primarily, we’re really trying to engage the entire digital publishing market, from iTunes to Amazon to B&N. The question worth asking here is whether or not you, the digital author, should bother formatting your ebook for the Nook. I think so, despite the poor sales.
In the interest of full disclosure, I don’t own a Nook… or even have any close friends that do. That said, I don’t have a very good perspective on whether the Nook is at competitively.
Do any of you guys have a Nook? If so, what do you think about it?