Episode 268: Monetizing Your Expertise in 2022 with Aaron Parkinson
Is education marketing dead, or do consumers still want to be educated before buying? On today’s episode, host Mark de Grasse talks to Aaron Parkinson, a digital marketing pioneer and the CEO of 7 Mile Media. Aaron firmly believes that education can be a powerful marketing tool for all types of businesses. He explains that buyers only care about themselves. They don’t care about the products or services you’re trying to market; they only care about results. And what better way to show them what you’re all about than by educating them?