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A Simple Approach to Writing High-Converting Emails

Richard-Feature-Img

Get this right and you’ll see increases in… Email open rates Email click rates Landing page conversion rates I’m about to share a method for writing high-converting emails by focusing on the “job responsibilities” of each element in that email. Those elements are… The […]

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7 Trust Elements of Highly Effective Landing Pages

Trust Builder Boost Conversions on Your Landing Page

Ever wonder what you can do on your website and your landing pages (and generally in all your marketing) to establish trust between you and your prospect from the start? To be clear I’m not talking about being a trustworthy businessperson. That’d […]

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Witness this Well-Oiled Mobile Lead Generation Machine

Mobile Lead Generation

Check this out… I popped my earbuds in and opened up Pandora to listen to some tunes while I cranked out some writing. And I see this… Now that’s an interesting ad… methinks. Here’s why it works… Timeliness in the headline - Notice […]

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How to Leverage Facebook Data to Scale Your Ad Campaigns

Scale Facebook Ad Campaign

Looking to scale a Facebook ad campaign? Facebook just made it drop-dead simple. I’m going to show you how we’re using a new tool to profitably scale our Facebook ad campaigns from warm to cold traffic. But before I show you how […]

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How Pro Pay-Per-Click Marketers Do Keyword Research

Pay Per Click Keyword Research

Sure, you can use Google’s keyword tool — it has its place. But if you really want to know what’s working — you need real data from competitors that have spent hard earned dollars and hours testing and tweaking their pay-per-click ad campaigns […]

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