DigitalMarketer’s 13 Best Digital Marketing Articles of 2015

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January 06,2016 by
Lindsay Marder

Another year has come and gone and the people have spoken…

In this post we’ve pulled together the 13 most popular articles on the DigitalMarketer blog in 2015.

Yep… this is the stuff you can’t miss out on.

Coming in #1 (by far) is…

#1 – Customer Value Optimization: How to Build an Unstoppable Business [2nd Edition]

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On January 20th, 2014 Ryan Deiss published (in great detail) the system he’s used to build ALL of his businesses. Since publishing the system (called Customer Value Optimization or CVO) that post has been…

  • read by 272,242 people
  • shared almost 14,000 times on various social networks and…
  • has received 535 comments

On August 20th, 2015, Ryan released the 2nd edition of this article with expanded information on…

  • Product/Market Fit (<<< Understand why people buy… and why they don’t.)
  • Acquiring leads and customers with Lead Magnets and Tripwire offers.
  • Maximizing immediate profit so you can pay more than your competition to acquire customers, scale your campaigns or just pocket more cash.

RELATED TRAINING: Conversion Funnel Mastery: How to Become a Customer Value Optimization Specialist

#2 – [PDF Download] Digital Marketer’s 101 Best Email Subject Lines of 2015 (…and our 3 best email split tests!)

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In 2014, we sent 125 million emails — and that was just from the DigitalMarketer brand. For the 2nd year in a row, we released our free PDF (no opt-in required) swipe file with all the top subject lines and our 10 worst…

…and it was downloaded by over 130k people.

Every high performing email subject line we sent had at least one of 8 characteristics we identified.  You’ll learn what those winning characteristics are in the post, too.

It gets better.

What you’ll actually find in this article is 303 killer subject lines to download because we just released our goodies for 2015 and rounded up the previous downloads for 2013 and 2014 all in one place.

Make sure you grab all three downloads before you send your next email — and the three email marketing tricks we learned in 2015 from split testing thousands of emails.

RELATED TRAINING: The Machine: Get more than 30 tested and proven campaign templates, and the secrets to combining automation and segmentation in an unstoppable customer-getting machine.

#3 – The Ultimate List of Blog Post Ideas [2nd Edition]

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In May of 2014 we released our list of 212 blog post ideas.

Since that date, this resource has helped 94,525 bloggers defeat the dreaded “blank screen”.

Almost a year later, we updated and released the 2nd edition of our Ultimate List of Blog Post Ideas to include…

  • 232 blog post ideas  (you’ll love the Content Aggregator and Embed Reactor posts)
  • 5 short instructional videos (showing you how to create some of our best blog post types)
  • Updated screenshots and links to example articles (so you’ll know exactly how to put them together yourself)

… PLUS  — we added a handy lightning bolt icon that denotes posts that can be put together extremely quickly!

RELATED TRAINING: Content Marketing Mastery: How to Become a Content Marketing Specialist

#4 – 9 Lead Magnet Ideas and Examples (And ONE That Generated 28,507 Subscribers in 45 Days for Digital Marketer…)

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We generated 28,507 leads in 45 days. Want to know how we did it?

Simple… with a compelling Lead Magnet.

If you aren’t using Lead Magnets (or your Lead Magnets suck)… allow us to change your life (and business).

In one of our most popular posts, we released 9 Lead Magnet types and examples for you to use for inspiration and replication.

The amazing thing is that the simpler the Lead Magnet — the better it performs. Seriously… you can put one together fast.

Even better, at the end of this case study we address the absolute WORST question you’re asking about generating leads. Don’t miss that — it’s the #1 reason businesses aren’t getting leads today.

RELATED TRAINING: Conversion Funnel Mastery: How to Become a Customer Value Optimization Specialist

#5 – How to Build an Email Marketing Machine

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There were 49,735 people that got in on the exact email marketing system Ryan Deiss deploys across all his businesses in 2015.

It’s the system (called “The Machine”) that changed his life and it can change yours.

You’ll learn the 5 stages of email marketing:

1. Indoctrinate

2. Engage

3. Ascend

4. Segment

5. Reengage/Win Back

You’ll be amazed when you become aware of the “5 Stages” — and the variety of verticals that can benefit from “The Machine.”

You’ll see examples from:

  • Information Marketing
  • Professional Services
  • Ecommerce
  • Apps and SAAS
  • Retail
  • Hotel and Restaurant and more

Chances are, you can’t afford to not be one the thousands that’ll get in on this post in 2016.

RELATED TRAINING: The Machine: Get more than 30 tested and proven campaign templates, and the secrets to combining automation and segmentation in an unstoppable customer-getting machine.

#6 – 7 Lessons Learned from 1,140 Facebook Ad Campaigns in One Year

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In 2014 we ran approximately 4,500 different Facebook ads.

We then gave you access to our 7 highest performing Facebook ad campaigns.

You’ll see…

  • The ads
  • Ad copy
  • Cost Per Lead

Plus, we’ll break down why each ad campaign worked — Be sure to check out #4 – it generated 4,441 leads for a $1.90 a piece using a simple strategy you can apply to your ads right now.

When you dive into this post, you’ll find that we recently released our 7 highest performing Facebook ad campaigns of 2015 for you to swipe. But, don’t worry — 2014 is still there as well.

Feel free to go steal our top performing 14 ad campaigns from 2014 and 2015!

RELATED TRAINING: Paid Traffic Mastery: How to Become a Customer Acquisition Specialist

#7 – Want to Double Sales? Pull One of These 4 Levers

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This is the formula for the growth potential of your business…

L x C x M x f = Growth Potential

Double any of the variables in that formula — and you’ve doubled sales. Double all of them and you have multiplied sales 16X.

In this post from July 2015, Ryan Deiss will walk you through the specific “Growth Lever” you can pull to double any of the variables in that formula.

His advice?

“Stop working IN your business for just 5 minutes and, instead, go get this formula. When you’re finished you’ll know how to grow up to 16 times current sales.”

What would it mean to your business if he was only 1/2 right about that?

RELATED TRAINING: Double Your Sales: Discover the formula for business growth.

#8 – How to Use Facebook Advertising Pixels to Create High Converting Ad Campaigns

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If you did any kind of digital advertising during 2015, you should’ve noticed it was all about RETARGETING.  It drives click costs down and conversions up.  It doesn’t get better than that.

And retargeting is all about PIXELS — little pieces of code you drop on your web pages that “tag” your visitors and allow you to retarget.

But that’s not all a pixel can do.  

In January 2015, Molly Pittman wrote an incredible — and still relevant — guide on EXACTLY how to use pixels to optimize your Facebook advertising.

Trust me… you need to understand how these pixels work — it’s an absolute game changer.

RELATED TRAINING: Paid Traffic Mastery: How to Become a Customer Acquisition Specialist

#9 – How to Build a Profitable Membership Website

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We’re running membership websites with 1,000’s of paying members in a number of niches.  Believe me — it’s a great feeling to know that revenue is coming in month after month.  

But selling membership isn’t easy. It’s hard to convince someone to give you money month after month.

But DigitalMarketer’s President Richard Lindner, has cracked the code on selling membership — and he shared the process on the DigitalMarketer blog.

You’ll see exactly how we’re using the “Splinter Offer” method to build these mammoth membership sites and start the ball rolling on building your own.

RELATED TRAINING: Conversion Funnel Mastery: How to Become a Customer Value Optimization Specialist

#10 – How 6 Pro Marketers Would Spend $10/day Buying Website Traffic

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If you had only $10/day to spend on website traffic, how would you spend it?

That’s the question we asked 6 of the world’s best paid traffic minds…

These web traffic masters drive millions of visits to offers every month, but in this post they spill the beans on how they would operate on a limited budget.

If you’re just getting started driving traffic with paid ads (or battling with your current budget) — you really need to see this case study.

RELATED TRAINING: Paid Traffic Mastery: How to Become a Customer Acquisition Specialist

#11 – How to Hire a Content Marketing Manager

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Looking to hire a content marketer?  Or, are you a content marketer looking to get hired?

Lucky for you, we gave away our entire internal hiring process for content marketing positions in 2015.

You’ll get access to the exact internal document we use to hire content marketers including…

  • Salary – you’ll know exactly how much a Content Marketing Manager should be paid by using our “4 Quartile” salary system.  (You’ll want to see this system no matter what position you are hiring for.)
  • Personality & Skill Attributes – These are the skills and experience needed to be a successful content marketer.
  • Pre-Interview Tasks & Assignments – We like to give candidates tasks to complete before coming on full time — you’ll see the exact tasks we assign.

Plus…

  • Interview Questions – We use a set of behavioral focused interview questions to determine job readiness, salary and training needed for all job candidates.  (If you’re a content marketer or agency — you’ll want to see these questions ,too.)
  • Job Posting Template – Just copy and paste this job description template into any job board to ensure that you get qualified candidates to interview.

Our entire internal hiring process for content marketing positions is yours for the taking.

RELATED TRAINING: Content Marketing Mastery: How to Become a Content Marketing Specialist

#12 – The Complete Guide to Facebook Advertising Targeting Options

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You’ll be shocked when you discover how laser focused Facebook’s targeting options have become.

Your customers and prospects ARE on Facebook… and it’s never been easier to target them.

In this post, Molly Pittman outlines every available targeting option…

… and our guess is that you’re going to discover something that will change your business.

You’ll find a direct path to new leads and sales that you never knew existed — did you know you can actually target people that like ‘peanut butter and jelly’?

…so don’t make the mistake of thinking that there isn’t a targeting option for your business.

RELATED TRAINING: Paid Traffic Mastery: How to Become a Customer Acquisition Specialist

#13 – How To Architect The Perfect Conversion Funnel For Your Business

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Trying to figure out which conversion funnel to build?

DigitalMarketer’s President Richard Lindner was back in July 2015 with the ultimate GIFT for you.

It’s a shortcut.

Simply answer the 3 questions Richard poses in this article and you’ll know how to move forward acquiring leads and converting them into customers.

Seriously… you’ll wish you had this shortcut 10 years ago.

Read this article at least twice and pay very close attention to the section titled “3 Types of Conversion Funnels” — This information could change your life.

RELATED TRAINING: Conversion Funnel Mastery: How to Become a Customer Value Optimization Specialist

That’s a wrap for our best content on the blog for 2015… here’s to an even better content-filled 2016!

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Lindsay Marder

About Lindsay Marder

Lindsay Marder is Managing Editor at Digital Marketer. She graduated from Florida State University with degrees in Editing, Writing, & Media and Publishing & Editing. Connect with her on Facebook and Twitter.

View all Posts by Lindsay Marder