About Kathryn Aragon

Kathryn Aragon is Director of Content for Firepole Marketing and a successful content strategist and marketing consultant. She is co-author of The Advanced Guide to Content Marketing and Next-Level Content Marketing, and writes about content that converts at KathrynAragon.com. Connect with her on Twitter.

Blog, Boost Conversions

The Most Persuasive Word in the English Language (Plus 3 sales letter formulas that put it to work)

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Imagine making one small change to your sales pages to get more people scrolling down the page and reading? But not just reading. Rushing to the buy button and purchasing your product or service. This change hooks your ideal prospects and turns them into customers with less work. You could save time and energy, sell more […] Kathryn Aragon |
Blog, Boost Conversions

How to Craft a Guarantee that Sells

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A strong guarantee reverses risk. It removes the risk from the customer and places it squarely on you. If the product doesn’t satisfy, the customer doesn’t lose. You do. People know you’ll only be willing to do that if you’re absolutely sure your product is good. Your guarantee, then, is a statement of confidence. And […] Kathryn Aragon |
Blog, Boost Conversions

They Won’t Buy Without These 3 Elements (And They Won’t Even Know Why)

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Your customers are social, plugged-in and savvy. Selling to them (even with high-impact direct response) isn’t easy. Which is why, today, I’m giving you some contrarian advice… Stop focusing on features and benefits. Stop hyping up your copy. Instead, sell to people on a subconscious level, and you’ll have them drooling with desire before they […] Kathryn Aragon |