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[Case Study] 1043 New (Subscription) Buyers Using the Unsexiest Tactic in the Marketer’s Toolbox

How do you use granular day-to-day data to drive smart changes in your business?
It all comes down to the Analyst’s Toolkit:
Analyst's Toolkit Final
In this video I’m going to break down how DigitalMarketer used this toolkit to choose the Core Offer that’s lead to us scaling our DigitalMarketer Lab membership to over 12,000 members.
Watch below and learn how we think about data, collect data, and use that collected data to make smart decisions.

John Grimshaw

John Grimshaw

John Grimshaw is an analyst, digital marketer, educator, and a Co-Founder of DigitalStrategyBootCamps.com. As the former Analytics & Data Manager for DigitalMarketer, John’s data-driven analysis helped to uncover new avenues for driving company growth and customer value. This included increasing annual membership sales by 11%. He’s a full-stack marketer with a focus on website analytics and KPI management. John has monitored and managed the metrics driving over $3 million in paid traffic spend, 443 million sent emails and hundreds of promotional campaigns. He has been featured on the Perpetual Traffic podcast and spoken at Traffic & Conversion Summit. In addition, he co-created the Analytics & Data Mastery course for DigitalMarketer and has taught for MarketingProfs.

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